Manager Enrollment Marketer, Honors & International Education

Lone Star College; Houston (TX); On-site; USD 63,000 - 72,000; Full time

Job summary

Lone Star College-System Office is seeking a Manager Enrollment Marketer for Honors & International Education. The role leads marketing and outreach efforts, analyzes enrollment data, and coordinates CRM-driven recruitment activities with internal and external partners.

The position emphasizes developing programs, maintaining compliance, and driving enrollment goals within a complex higher-education environment. The role requires collaboration and strong communication skills.

Qualifications

• Bachelor's degree and at least 5 years of experience.
• Experience with data analysis and CRM systems.
• Experience developing digital marketing and outreach for programs.

Responsibilities

• Oversees enrollment marketing communications and reporting for Honors & International Education.
• Develops recruitment, marketing and outreach plans using market analysis.
• Manages recruitment CRM, events, and content with external partners.
• Creates and analyzes reports to measure enrollment performance and inform strategy.
• Collaborates with university and community partners to develop enrollment programs.
• Maintains up-to-date knowledge and acts as SME for the area.

Skills

Marketing strategies

Copywriting

Reporting & analytics

Office software

Organization & multitasking

CRM software

Data analysis

Education

Bachelor's degree

Tools

SharePoint

CRM software

Excel / reporting tools

Job description

Job Title: Manager Enrollment Marketer, Honors & International Education

Location: LSC-System Office UP

Regular/Temporary: Regular

Full/Part Time: Full-Time

Job ID: 44913

Commitment to Mission

This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.

Cultural Beliefs

• One LSC
• Student Focused
• Own It
• Foster Belonging
• Cultivate Community
• Choose Learning

The Chronicle of Higher Education's "Great Colleges to Work For®" is designed to recognize colleges that have been successful in creating great workplaces and to further research and understanding of the factors, dynamics and influences that have the most impact on organizational culture at higher education institutions.

Lone Star College has been recognized in multiple categories.

Campus Marketing Statement

Lone Star College-System Office, University Park

Lone Star College offers high-quality, low-cost academic transfer and career training education to 80,000+ students each semester. LSC has been named a 2023 Great Colleges to Work For® institution by the Chronicle of Higher Education.
LSC consists of eight colleges, seven centers, eight Workforce Centers of Excellence and Lone Star Corporate College.

Lone Star College-System Office employees are based at one of two System Office locations; The Woodlands and University Park. Both are the site for multiple administrative departments and system-wide training programs.

Location address is 20515 SH 249 (SH 249 and Louetta Road) Houston, Texas 77070-2607.

Job Description

PURPOSE AND SCOPE:

The Manager, Enrollment Marketer Honors and International Education (HIE) is a member of the Honors and International Education (HIE) leadership team and works with the AVC, Director of International Programs and other internal and external stakeholders to provide management, planning, developing and evaluating HIE communications and outreach. This position is responsible for HIE's recruiting operations, expanding on existing strategies and on consumer engagement. This position will engage in marketing and data analysis for regular reporting and further strategizing. Assigned area and responsibilities will be extensive and/or highly specialized. May be responsible for the success of assigned area, ensuring smooth and efficient operations as well as compliance with policies, procedures and a variety of local, state and federal regulations. Coordinates logistics, services and support surrounding assigned, making and communicating process decisions based on best practices.

ESSENTIAL JOB FUNCTIONS:

1. Oversees daily and long-term communications, outreach, and reporting operations of the Honors and International Education Office
2. Performs research relevant to assigned areas of responsibility, develops, monitors and maintains a variety of spreadsheets, databases, reports, and presents findings to internal/external constituents
3. Using relevant market analysis, develops HIE recruitment, marketing and outreach plans, including enrollment analysis and reporting
4. Assists with managing communication workflow related to recruitment and yield activities, alumni relations and community outreach
5. Supports training by developing and organizing department training materials and activities, assists in creation of staff schedules
6. Engage with university and community partners to develop programs and partnerships that support enrollment
7. Creates methods of evaluation, analyzes results and makes revision recommendations for continuous program improvement, may takes part in or lead the development of new programs
8. Manages the recruitment CRM, including filter and query development, event and registration page creation, and database management; collaborates with outside consultants to develop customized content, as well as ensure overall system performance and integration
9. Supports compliance reporting for HIE-related databases and for internal audits
10. Actively maintains up-to-date knowledge of area and acts as a Subject Matter Expert, point of contact, and area liaison for internal and external constituents
11. Ensure overall program quality and performance, meet enrollment goals and achieve strategic priorities
12. Responsible for other reasonable, related duties as assigned

KNOWLEDGE, SKILLS, AND ABILITIES:

• Excellent knowledge of different marketing and communication strategies and related tools Eg: Constant Contact
• Strong writing skills and ability to create marketing and social media content
• Ability to prepare and analyze reports
• Excellent knowledge of general office and software applications
• Strong organizational skills and attention to accuracy and detail
• Ability to handle multiple tasks in a fast-paced environment with the ability to prioritize duties
• Ability to establish cooperative working relationships in the course of preforming assigned duties
• Ability to maintain a positive attitude in a demanding work environment with a high level of customer service
• Ability to assume responsibility for independent actions
• Ability to work with minimal supervision and maintain confidential information
• Knowledge of recruiting for specialty programs (e.g., honors, international, or related special student programming)

PHYSICAL ABILITIES:

The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.

WORK SCHEDULE AND CONDITIONS:

• Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone and other general office equipment
• Interface with internal and external contacts as needed to carry out the functions of the position
• Work is performed in a climate-controlled office with minimal exposure to safety hazards

REQUIRED QUALIFICATIONS:

• Bachelor's degree and at least 5 years of experience, or an equivalent combination of education and experience

PREFERRED QUALIFICATIONS:

• Experience with data analysis
• Experience with querying systems and databases
• Experience developing digital marketing, including social media content
• Experience working in marketing and outreach
• Experience with SharePoint
• Experience working with Customer Relationship Management (CRM) software or similar systems

Salary

Hiring salary range is $63,014 - $72,466

Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education. Should you receive an offer of employment from Lone Star College, the resume submitted in the application process will be utilized to calculate your salary offer. The information outlined below will provide the Office of Human Resources everything needed to determine an accurate starting salary.

Your resume should provide a complete picture of your work experience. The resume should include the following information for each position listed:

1. Length of time (specific months and years) of employment
2. If the position was full time or part time
3. If the position was paid or unpaid
4. Level of degree completed including date earned.
5. Unofficial transcript for highest earned degree

Additionally, any certifications listed as required or preferred in the Lone Star College job description should be included in the resume submitted.

Benefits Marketing Statement

By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.

Lone Star College is an EEO Employer. All positions are subject to a criminal background check.

Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.

More information on the E-Verify program is available at www.dhs.gov/E-Verify.