Enrollment Marketing & Events Strategy Lead

Jefferson Health Plans; Michigan; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance (benefits)

Tuition assistance

Retirement plans

Flexible spending accounts

Job summary

Thomas Jefferson University seeks an Associate Director, Strategic Communications & Events to drive enrollment marketing strategies and events for undergraduate and graduate programs across Jefferson campuses. The role blends marketing with technical CRM work, leveraging Slate by Technolutions to promote Jefferson programs and track outcomes.

You will collaborate with enrollment management, internal partners and external vendors to deliver data-driven campaigns, event plans, and content across

Qualifications

• Bachelor’s degree required
• Master’s degree in Communications, MBA, Marketing, User Experience or Higher Education Leadership/Administration strongly preferred
• 5+ years of professional experience, 2+ years of management/leadership experience required
• Experience using Slate by Technolutions required
• Experience with Microsoft Office Suite (Word, Excel, Outlook, Teams) required

Responsibilities

• Interact with colleagues, visitors, and staff in line with Jefferson values
• Plan, develop and execute enrollment strategies and tactics to meet KPIs
• Oversee development and assessment of complex communication plans across channels
• Design and manage on-campus and virtual events to engage target audiences
• Build and update Slate communications, queries and dashboards to monitor performance
• Collaborate with Marketing, Enterprise Digital Marketing and website teams on content
• Develop and manage assets to support enrollment objectives and protect the Jefferson brand
• Produce dashboards and ad-hoc analyses to track results and inform decisions
• Supervise staff and support department leadership on strategy and operations
• Contribute to policy, procedures, quality assurance and budgeting for the team

Skills

Enrollment strategies

Communication planning

Event management

CRM analytics

Team leadership

Education

Bachelor’s degree

Master’s degree preferred

Tools

Slate by Technolutions

HTML

Web content management

Job description

Thomas Jefferson University seeks an Associate Director, Strategic Communications & Events to drive enrollment marketing strategies and events for undergraduate and graduate programs across Jefferson campuses. The role blends marketing with technical CRM work, leveraging Slate by Technolutions to promote Jefferson programs and track outcomes.

You will collaborate with enrollment management, internal partners and external vendors to deliver data-driven campaigns, event plans, and content across