Enrollment Growth Marketing Specialist

ZipApply; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

ZipApply is seeking a Marketing Analyst to drive enrollment growth strategies across departments, units, or colleges. You will create campaigns across websites and print materials, analyze data, and measure effectiveness to guide strategic decisions.

Primary locations include Kennesaw and Marietta campuses in Georgia, with responsibilities spanning content creation, SEO collaboration, and cross-channel marketing execution.

Qualifications

• Bachelor's degree in Marketing, Business, or related field from an accredited institution.
• Two (2) years of experience in building complex marketing programs and campaigns across multiple channels.

Responsibilities

• Develops, implements, and executes assigned department marketing plans and strategies.
• Organizes and oversees multi-channel marketing campaigns to grow business and meet project goals.
• Directs implementation of best practices through appropriate media channels.
• Analyzes overall marketing plan and performance adhering to deadlines and requirements.
• Drafts lead engagement and relationship management strategies leveraging technology.
• Collaborates with SEO and digital teams to develop effective website content strategy.
• Manages the marketing campaign budgets.
• Writes compelling content for a variety of marketing channels.
• Collaborates with key supplier partners to build and optimize customer experience and satisfaction.
• Shares knowledge and experiences with marketing peers and assists with cross promotion programs.

Skills

Marketing analysis

Campaign management

Data analysis

Cross-channel marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

BrightEdge

SEO platforms

Project management tools

Social media platforms

Print and direct mail

Graphic design software

Proofreading tools

Job description

ZipApply is seeking a Marketing Analyst to drive enrollment growth strategies across departments, units, or colleges. You will create campaigns across websites and print materials, analyze data, and measure effectiveness to guide strategic decisions.

Primary locations include Kennesaw and Marietta campuses in Georgia, with responsibilities spanning content creation, SEO collaboration, and cross-channel marketing execution.