Enrollment Growth Advisor - Territory Admissions

Lawrence University; Appleton (WI); On-site; USD 42,000 - 64,000; Full time

Job summary

Lawrence University in Appleton, WI seeks an Admission Counselor to develop and execute a results-driven recruitment strategy across assigned territories, combining in-person visits, virtual outreach, and regional events to maximize first-year enrollment.

The role emphasizes relationship building with counselors, alumni, families, and partners, using data-informed insights to identify high-potential candidates and ensure alignment with the university’s liberal arts mission.

Qualifications

• Education: Bachelor’s degree required.
• Experience: Entry-level work experience considered.
• Skills: Exceptional communication, organizational, and interpersonal skills.
• Proficiency with database systems and Excel; experience with Slate or similar CRM tools preferred.

Responsibilities

• Develop and execute a comprehensive recruitment plan for an assigned geographic territory, including in-person and virtual school visits, college fairs, counselor events, and direct student outreach.
• Engage alumni and other stakeholders to expand Lawrence University’s reach and impact within the territory.
• Advise and counsel prospective students and families about Lawrence University’s programs, admissions, financial aid, and enrollment processes.
• Organize high school visits, college fairs, and recruitment events to maximize outreach.
• Conduct holistic evaluations of applications and provide timely feedback to support admissions decisions.

Skills

Communication

Organizational skills

Interpersonal skills

CRM tools

Education

Bachelor’s degree

Tools

Slate CRM

Excel

Job description

Lawrence University in Appleton, WI seeks an Admission Counselor to develop and execute a results-driven recruitment strategy across assigned territories, combining in-person visits, virtual outreach, and regional events to maximize first-year enrollment.

The role emphasizes relationship building with counselors, alumni, families, and partners, using data-informed insights to identify high-potential candidates and ensure alignment with the university’s liberal arts mission.