Enrollment Email Marketing & CRM Specialist

UF ECE Ambassadors; Gainesville (FL); On-site; USD 50,000 - 61,000; Full time

Benefits offered by this job

Health, Dental, and Vision Insurance

State Retirement Plans

Paid Time Off

Tuition Assistance (UF Employee E教育)

Public Service Loan Forgiveness (PSLF)

Job summary

The University of Florida is seeking an Email Marketing Specialist to support strategic enrollment marketing and communication initiatives that engage prospective students throughout their recruitment journey. You will execute multi-channel campaigns, develop segmentation strategies, and manage email automation in collaboration with Enrollment Management.

Responsibilities include creating targeted experiences, maintaining templates, and applying best practices to strengthen engagement and

Qualifications

• Bachelor's degree and 1+ year of relevant experience or equivalent.
• Experience in email marketing and CRM communications preferred.
• Knowledge of email marketing best practices and accessibility standards.

Responsibilities

• Execute enrollment email marketing campaigns across CRM platforms.
• Develop audience segmentation and personalization for prospective students.
• Manage email automation, testing, scheduling, and quality assurance.
• Create templates and assets aligned with UF branding and accessibility.

Skills

Strong communication

Collaboration

Attention to detail

Time management

Proactive problem solving

Adaptability

Education

Bachelor's degree

Tools

Salesforce

Slate

HubSpot

Google Analytics

Google Ads

Job description

The University of Florida is seeking an Email Marketing Specialist to support strategic enrollment marketing and communication initiatives that engage prospective students throughout their recruitment journey. You will execute multi-channel campaigns, develop segmentation strategies, and manage email automation in collaboration with Enrollment Management.

Responsibilities include creating targeted experiences, maintaining templates, and applying best practices to strengthen engagement and