Digital Marketing Specialist — HubSpot & Full-Funnel Growth

Gondola; Geneva Township (OH); On-site; USD 55,000 - 85,000; Full time

Job summary

A private educational institution is seeking a Digital Marketing Specialist to optimize their digital marketing strategies and manage HubSpot. The ideal candidate will have a strong background in digital marketing, data analysis, and collaboration across various departments. Key responsibilities include managing email campaigns, analyzing lead journeys, and leveraging AI tools to enhance marketing effectiveness. This is a full-time on-site role located in Geneva, Ohio, ideally suited for professionals with 3-5 years of experience in marketing.

Qualifications

• 3-5 years of experience managing digital marketing and automation systems.
• Demonstrated experience in managing multi-touch digital campaigns.
• Strong understanding of full-funnel marketing and lead conversion.

Responsibilities

• Manage SPIRE’s HubSpot marketing system and lead scoring.
• Build and optimize email campaigns for various audiences.
• Analyze campaign performance and share insights with the team.
• Improve digital operations and automation.

Skills

Digital marketing management

Campaign optimization

Data analysis

HubSpot proficiency

Collaboration

AI tools usage

Education

Bachelor’s degree in marketing, communications, business

Tools

HubSpot

Google Marketing Suite

Shopify

Job description

A private educational institution is seeking a Digital Marketing Specialist to optimize their digital marketing strategies and manage HubSpot. The ideal candidate will have a strong background in digital marketing, data analysis, and collaboration across various departments. Key responsibilities include managing email campaigns, analyzing lead journeys, and leveraging AI tools to enhance marketing effectiveness. This is a full-time on-site role located in Geneva, Ohio, ideally suited for professionals with 3-5 years of experience in marketing.