Enrollment Director

Spring Education Group; Brookhaven (GA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Full medical, dental, and vision

401(k) with company match

Tuition remission for employees’ kids

Continued education tuition savings

Job summary

Spring Education Group in the Atlanta area seeks an Enrollment Director for Independent K-12 schools to lead recruitment, enrollment, and retention across campuses. The role partners with school leadership and regional teams to drive enrollment growth and maximize conversion, using data-driven insights.

Starting Jan 2027 with training at Wood Acres in Marietta, the position transitions to fully on-campus at North Atlanta.

Qualifications

• 3+ years in sales or lead conversion with KPI accountability.
• Bachelor’s degree in business, education, or a related field.
• Proven success in high-ticket conversion activities; education sector experience is a plus.

Responsibilities

• Drive new student enrollment to meet or exceed established enrollment KPIs.
• Partner with school leadership and operational leadership to drive enrollment funnel conversations and achieve targets.
• Maintain records in CRM and analyze data to inform enrollment decisions.
• Create enrollment projections by analyzing data and trends to support strategy.
• Support retention and re-enrollment activities with campus leadership.
• Manage campus marketing and communications in partnership with Marketing team.
• Plan and execute enrollment events from concept to completion.
• Provide ongoing consultations to prospective students, applicants and families.
• Conduct effective in-person campus tours with follow-up touchpoints to generate applications and enrollments.
• Ensure enrollment processes and SOPs are followed and timely.

Skills

Sales

Lead conversion

Data analysis

Communication skills

Collaboration

Education

Bachelor's degree

Tools

CRM software

Job description

Spring Education Group is a national network of independent schools serving students from preschool through 12th grade. We believe that students can achieve more than they imagine. Each Spring school offers a carefully designed program led by expert educators who cultivate academic excellence, student independence, and a lasting love of learning. Our tuition-funded model allows our schools to create an open, transparent culture and a strong community, without the distractions of fundraising. We are building our network of schools to bring our distinctive approach to inspiring students to more families across America.

The Enrollment Director (ED) for Independent K-12 (IK12) Schools is accountable for the recruitment, enrollment, and retention of students for their school(s) and campus(es). The ED reports to the Lead Enrollment Director (LED) for their region, or Vice President of Enrollment Growth, and drives enrollment growth on their campus(es) in collaboration with other campus stakeholders. This position is responsible for developing and executing strategic initiatives to attract, enroll and retain students. As a key member of the school leadership team, the ED needs a passion for education, a data-driven mindset, and exceptional relationship-building skills. The ED works in close partnership with school leadership and their Regional Director to deliver enrollment growth in alignment with ourMission, Vision and Values.

RESPONSIBILITIES:

• Drive new student enrollment to meet or exceed established enrollment KPIs
• Partner closely with school leadership and operational leadership to drive enrollment funnel conversations and achieve enrollment targets and KPIs
• Maintain accurate and up-to-date records in our CRM system while leveraging its features to track, analyze, inform and enhance the enrollment process
• Create accurate enrollment projections by analyzing data, monitoring trends, and developing insights to support strategic decision-making
• Partner with school leadership to develop, implement and support retention and re-enrollment activities
• Effectively leverage resources to ensure prompt response to and effective handling of all inquiries
• Manage the campus-based marketing and communications (including social media) in partnership with the Marketing and Communications team
• Manage enrollment events from concept to implementation
• Provide on-going consultation to prospective students, applicants and families
• Deliver effective in-person campus tours along with follow-up touchpoints that result in applications and enrollments
• Ensure that administrative activities are completed in accordance with prescribed SOPs and timelines. These activities include but are not limited to:
  • the application process
  • student assessments
  • completion of enrollment
• Increase awareness of your campus(es) admissions through outreach, which includes building relationships with local companies, organizations, feeder schools, associations, communities, and currently enrolled and new families
• Regularly evaluate resources and demand to establish appropriate prioritization of work, allocation of support resources, and effective time management to deliver optimal results
• Quickly identify and resolve any issues or challenges that arise in the enrollment process to ensure a positive experience for all stakeholders
• Demonstrate professional behavior, including discretion, good judgment and integrity

EXPECTATIONS:

• Attend to and manage all aspects of the new enrollment funnel process for the assigned campus(es) and ensure that all actions are taken in accordance with the Enrollment SOP. Enrollment funnel activities include, but are not limited to:
  • Prospect engagement
  • Inquiry communication and follow-up
  • Tour scheduling & delivery
  • Conversion to application
  • Post-application follow-up
  • Contract delivery and follow-up
• Meet or exceed established enrollment targets in collaboration with campus and school operations leadership
• Create and maintain a campus-based recruitment and communication plan including the management of social media

START DATE AND TRAINING:

The anticipated start date is January 4, 2027, with approximately four weeks of in-person training based primarily at our Wood Acres campus in Marietta, including visits to local competitors. The training schedule will vary and requires flexibility and adaptability. Beginning February 1, 2027, this role will transition to a fully on-campus position at our North Atlanta school.

ESSENTIAL SKILLS & EXPERIENCE:

Experience:

• At least 3 years in a sales or lead conversion role with KPI accountability.
• Bachelor’s degree in business, education, or a related field.
• Proven success in high-ticket conversion activities; education sector experience is a plus.

Qualifications:

• Adaptability in a fast-paced and evolving environment
• Track record of creative problem-solving
• Strong lead conversion expertise
• Track record of effective use and stewardship of data
• Excellent communication skills
• Strategic and decisive mindset with the ability to manage priorities effectively

Communication & Interpersonal Skills:

• Ability to present and communicate clearly and concisely to all levels of professionals, including Senior Leadership
• Exhibits interpersonal skills for creating productive working relationships with various stakeholders
• Exhibits and fosters transparency in all interactions
• Demonstrated ability to manage conflict in the workplace by effectively applying conflict resolution strategies and confronting issues as they arise
• Remain accessible and responsive to all members of the SEG community
• Use technology systems to communicate with members of the SEG community effectively

Benefits:

• Full medical, dental, and vision coverage
• 401(k) with company match
• Flexible spending accounts (FSA)
• Tuition remission for employees’ children
• Continued education tuition savings through our university partners

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. In general, this position requires an individual to frequently walk, stand, sit, squat, stoop, reach, kneel, rise from the floor, twist, listen, read, write, and speak the English language. In addition, this position often requires an individual to carry, lift, use repetitive or fine hand movements, and occasionally push, pull, or bend. This position is regularly required to hear and use clear vision with or without correction. Spring Education Group, including, but not limited to SEG Inc., and their affiliates (collectively “Company”) is an Equal Opportunity Employer. All qualified applicants for employment and employees are provided equal employment opportunities, including in recruitment, hiring, and assignment, without regard to actual or perceived race, color, religion and religious creed, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, ancestry, disability, genetic information, military/veteran status, or any other classification protected by federal, state, or local law. The Company expressly prohibits any form of unlawful employee or student harassment or discrimination.