Enrollment Counselor

Lackawanna College; Scranton (Lackawanna County); On-site; USD 40,000 - 56,000; Full time

Job summary

Lackawanna College is seeking an Enrollment Counselor to generate enrollment across college programs, provide educational advising, and participate in recruitment activities. The role involves regional travel and building relationships with high school counselors and teachers to meet enrollment projections.

Responsibilities include coordinating recruitment events, conducting interviews, presenting to high school students, and guiding families through financial aid processes.

Qualifications

• Bachelor’s degree in education, business, marketing, or related field.
• 3–5 years’ experience in recruiting or sales.
• Willingness to travel regionally.
• Bilingual Spanish preferred.

Responsibilities

• Recruits students from designated territories for all academic programs.
• Travels as required to meet schools in assigned recruiting area.
• Attend fairs and open house events as required.
• Conducts career/admissions interviews.
• Develops, implements and assists with workshops, seminars, and open houses.
• Prepares and disseminates weekly progress reports.
• Serves as liaison between the College, potential students, high school counselors, and business and industry contacts.
• Identifies new and/or changing markets.
• Advises prospective students on educational and financial aid options.
• Assists in attrition reduction activities.
• Delivers presentations to high school seniors/underclassmen.
• Manages inquiries and schedules campus appointments.

Skills

Interpersonal skills

Public speaking

Travel flexibility

Bilingual SPANISH preferred

Recruiting experience

Education

Bachelor’s Degree in Education, Business, Marketing, or related fields

Job description

LACKAWANNA COLLEGE HAS BEEN VOTED ONE OF THE

“BEST PLACES TO WORK IN PA” FOR 2014, 2015, 2016, 2017, 2019, 2020, 2023 and 2024!

Our mission is to provide a quality education to all persons who seek to improve their lives and better the communities in which they live. We provide our students with a direct path to a bachelor’s degree, associate degree, or one of many different professional certifications. Additionally, our Continuing Education department helps put the people of Northeastern Pennsylvania back to work with modern career skills. Lackawanna is also one of the most cost-efficient regional higher education institutions.

If our mission inspires you, and you are willing to go the extra mile to help our students succeed, please feel free to apply for this or future employment opportunities for which you meet the minimum qualifications. Please know that only the candidates who meet the minimum qualifications can be considered, and only those selected for interviews will be contacted by a college representative. No phone calls, please

ESSENTIAL FUNCTIONS, PRIMARY RESPONSIBILITIES AND OBJECTIVES:

The position of the Enrollment Counselor is to generate enrollment for all College programs, conduct educational advising, participate in recruiting activities and continually strive to meet enrollment projections. This position is responsible for recruiting in designated areas within the assigned territory and for establishing relationships with high school guidance counselors and teachers. Some regional and overnight travel is required to regions deemed appropriate for recruitment purposes.

This position is also responsible for planning, coordinating, executing the College’s recruiting and enrollment events; as well as assisting with the promotion of such events and activities.

ESSENTIAL FUNCTIONS:

• Recruits students from all designated territories for all academic programs.
• Travels as required to meet, coordinate and recruit with schools in assigned recruiting area.
• Attend fairs and open house events as required.
• Conducts individual and group career/admissions interviews.
• Develops, implements and assists with various types of workshops, seminars, and open houses.
• Prepares and disseminates weekly progress reports.
• Serves as liaison between the College, potential students, high school counselors, and business and industry points of contact.
• Identifies new and/or changing markets.
• Provides feedback pertaining to educational and extracurricular needs of Lackawanna College students.
• Assists in attrition reduction activities such as Retention Intervention.
• Prepares and delivers presentations to high school seniors/underclassmen.
• Assists in the development and maintenance of high school presentations that focus on acquiring high school senior inquiries for programs offered at the campus.
• Answers assigned inquiry calls from prospective students; schedules prospective students for campus appointments, follows up on all inquiries who fail to schedule or show for an appointment; makes specific amounts of outgoing calls per day as determined by the supervisor.
• Proactively converses with or interviews prospective students to gain clear understanding of their needs and goals; advises accordingly; includes parent(s) and support committee in the interview process as needed.
• Reviews Financial Aid Cost Calculation with prospective students prior to financial aid introduction. Introduce prospective students (and family when applicable) to the financial aid officer and assists financial aid to ensure that the FAFSA and financial aid is complete.
• All other duties and responsibilities as assigned.

KEY COMPETENCIES:

• Excellent interpersonal skills.
• Ability to professionally represent the College in public settings.
• Ability to schedule flexible office hours and travel as required.
• Bilingual, ability to read, write and speak Spanish preferred (but not required).

EDUCATION:

• Bachelor’s Degree in Education, Business, Marketing, or related fields required.

EXPERIENCE:

• 3 to 5 years’ experience in recruiting, sales or other related fields preferred.

In compliance with Title IX of the Education Amendments of 1972, Title VII of the Civil Rights Act of 1964, Section 504 of the Rehabilitation Act of 1973, and all other applicable non-discrimination laws, Lackawanna College does not discriminate on the basis of race, color, religion, national or ethnic origin, sex, sexual orientation, age, disability, veteran’s status, or genetic information in its educational programs and activities, admissions, and with regard to employment.

In compliance with Title IX of the Education Amendments of 1972, Title VII of the Civil Rights Act of 1964, Section 504 of the Rehabilitation Act of 1973, and all other applicable non-discrimination laws, Lackawanna College does not discriminate on the basis of race, color, religion, national or ethnic origin, sex, sexual orientation, age, disability, veteran’s status, or genetic information in its educational programs and activities, admissions, and with regard to employment.

Lackawanna College is an accredited, private, non-profit educational institution providing opportunities for career and personal development within selected associates degree, certificate and continuing education program.