Enrollment Content Specialist

Temple University; Philadelphia (Philadelphia County); Hybrid; USD 60,000 - 76,000; Full time

Benefits offered by this job

Hybrid work schedule

Medical, dental, vision coverage

Paid time off

3 Personal days

Tuition remission for employee and/or

Generous retirement plan

Job summary

Temple University is seeking an Enrollment Content Specialist to craft high-quality, brand-aligned content for enrollment materials across advertising, email, print, and social channels. You will tailor messaging by audience and platform, collaborating with Enrollment Marketing, Advertising, and Visual Strategy teams to impact the enrollment funnel.

The role requires a bachelor's in a related field and 2+ years in marketing writing, with strong organizational skills, attention to detail, and the

Qualifications

• Bachelor's degree in communications, media, English, journalism, marketing, or related field.
• At least 2 years of professional writing for advertising or marketing.
• Equivalent combination of education and experience may be considered.

Responsibilities

• Produces high-quality, goal-oriented content for enrollment materials across ads, print, email, social media, and digital channels.
• Researches, writes, and fact-checks compelling, accurate content.
• Customizes SMC news content for enrollment marketing across audiences, platforms, and purposes.
• Helps develop enrollment content strategies for undergraduate, graduate, and applicant audiences.
• Develops quality content quickly, manages multiple priorities, and meets deadlines.
• Uses data/insights to improve content outputs and stay current with marketing trends.

Skills

Collaboration

MS Office

Time management

Attention to detail

Communication

Adaptability

Cross-functional teamwork

Discretion with confidential matters

Education

Bachelor's degree in communications, English, journalism, marketing, or related field

Tools

Microsoft Office

Job description

Temple University's Strategic Marketing and Communications Division is searching for an Enrollment Content Specialist.
Become a part of the Temple family and you will have access to the following:
A hybrid work schedule
Full medical, dental, vision coverage
Paid time off
3 Personal Days
Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE
A generous retirement plan and so much more!
Salary Grade: T24
A variety of important factors are reviewed by HR when considering salary, including job duties, the applicant's education and experience, all relevant internal equity considerations, department budget, and funding source.

Position Summary

Reporting to the Assistant Director of Enrollment Content, within the division of Strategic Marketing and Communications (SMC), the Enrollment Content Specialist is responsible for discovering, developing, and writing high-quality, actionable content designed to elevate Temple's reputation and increase awareness and interest in Temple among prospective students and families. The Enrollment Content Specialist will deeply understand enrollment motivators of key audiences and the mission, framework messages and brand language of Temple University. The position works closely with the SMC Enrollment Marketing, Advertising, Operations and Visual Strategy teams to produce powerful marketing materials that deliver user-centered, strategic messages, aligning across campaigns and throughout the enrollment funnel. This position requires a high level of creativity, agility, accuracy, attention to detail and flexibility to be able to respond quickly when needed and adapt content accordingly. The Enrollment Content Specialist performs other duties as assigned.

Application Requirements

• Please include a resume and cover letter
• Please provide 2 to 3 marketing copy samples
  

Required Education And Experience

• Bachelor's degree in communications, media, English, journalism, marketing, or a related field
• At least 2 years experience in writing for an advertising or marketing function in a full- time professional environment
• An equivalent combination of education and experience may be considered.

Preferred Experience

• Experience working in higher education marketing or a similarly complex marketing environment.
• Experience in enrollment content development
• Experience writing advertising copy (headlines, calls-to-action, etc.) for a variety of platforms.

Required Skills And Abilities

• Proven collaborator who works with teams across functions.
• Proficient in the Microsoft Office suite of products.
• Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work.
• Superior organizational skills - must be able to effectively prioritize and meet deadlines.
• Ability to quickly acclimate to different environments and openness to new processes and technologies.
• Self-directed with a solutions-oriented attitude; values and inspires a positive work environment.
• Ability to work within a continuous improvement environment; able to receive feedback with a positive attitude and a commitment to personal accountability.
• Strong interpersonal and problem-solving skills with the ability to work and collaborate with colleagues and campus partners.
• Brings diplomacy and collegiality to capably address challenges; willingness to tackle issues and collaboratively resolve them.
• Strong attention to detail and ability to utilize data and insights to determine decisions.
• Ability to work well under pressure.
• Demonstrated ability to effectively and collaboratively work as part of a cross-functional team.
• Ability to work independently and efficiently.
• Demonstrated excellent organizational time management skills.
• Ability to handle confidential matters with discretion.
• Ability to attend staff events as needed (including occasional nights and weekends).

Essential Functions Of The Position

• Produces high-quality, goal-oriented and brand-aligned content for enrollment materials including advertising, print, email, social media, and other digital marketing channels designed to generate and nurture quality leads through the enrollment funnel and ultimately enroll students.
• Researches, writes, and fact-checks compelling and accurate content.
• Customizes existing SMC news content for enrollment marketing, tailoring key messages and content positioning by audience, platform, and purpose.
• Assists the Assistant Director of Enrollment Content to develop and maintain enrollment content strategies for related key audience segments across the undergraduate, graduate and applicant audiences.
• Develops quality content quickly, juggles competing priorities, follows project schedules, and meets deadlines.
• Keeps user needs and behavior at forefront; participate in team analysis of metrics and use those insights to continuously improve content outputs.
• Remains current on trends and best practices in marketing, with a focus on higher education and enrollment.
• Stays up-to-date and knowledgeable on best practices regarding the use of emerging technologies, including generative AI, in carrying out tasks and abides by internal guidelines related to the use of these tools.
• Performs other duties as assigned
  

Temple University

Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.

Compliance Statement

Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.

Temple University's Annual Security and Fire Safety Report

Temple University's Annual Security and Fire Safety Report contains statistics, policies, and procedures related to campus safety. Go here to review: https://safety.temple.edu/reports-logs/annual-security-report
You may request a copy of the report by calling Temple University's Department of Public Safety at 215-204-7900.