Manager of Enrollment Communications

Texas A&M University - Victoria; United States; Sur place; USD 38 000 - 46 000; Plein temps

Résumé du poste

Texas A&M University-Victoria in Victoria, TX invites applications for a Manager of Enrollment Communications. The role oversees enrollment communications campaigns, CRM workflows, and content across print, digital, email, and social media to support recruitment, enrollment, and retention.

You will collaborate with Marketing, academic departments, and university partners to align messaging, monitor campaign performance, and provide reports and dashboards.

Qualifications

• Bachelor’s degree in communications, marketing, business, or related field; five years of enrollment communications or related experience.
• Strong knowledge of CRM, email marketing, and content development.
• Excellent written and verbal communication, editing, and project management.
• Ability to coordinate multiple campaigns and collaborate with university partners.

Responsabilités

• Oversees daily enrollment communications across print, digital content, email campaigns, automated messages, and social media.
• Develops campaigns to engage students from inquiry to enrollment and ongoing engagement.
• Schedules content, coordinates design, production, and distribution of recruitment materials.
• Manages coordination with service providers for materials and campaigns.
• Maintains enrollment website content and landing pages to generate inquiries.
• Manages outbound CRM workflows, including segmentation and inquiry nurturing.
• Evaluates processes and recommends CRM and campaign improvements.
• Provides marketing support for recruitment events, video production, digital ads, and lead gen.
• Collaborates with campus partners to align messaging with enrollment priorities.
• Monitors campaign performance, prepares reports and dashboards.
• Directs staff and project contributors in enrollment communications.
• Performs other duties as assigned.

Connaissances

Campaign management

CRM systems

Email marketing

Content development

Audience segmentation

Data analysis

Project management

Communication skills

Discretion/Confidentiality

Formation

Bachelor’s degree or equivalent

Outils

Microsoft Office

CRM platforms

Email marketing tools

Web content management systems

Reporting/Analytics tools

Description du poste

Job Title: Manager of Enrollment Communications Agency Texas A\&M University - Victoria

Department: Enrollment Management & New Student Experience

Proposed Minimum Salary

Commensurate

Job Location

Victoria, Texas

Job Type

Staff

Job Description

Primary Responsibility: Manages enrollment management communications to support student recruitment, enrollment, and retention. Develops and implements communication campaigns for prospective and current students, manages communication workflows and CRM processes, and evaluates campaign effectiveness in support of university enrollment goals.

Primary Duties

• Manages the daily operations of enrollment communications, including printed materials, digital content, email campaigns, automated communications, and social media initiatives.


• Develops and implements communication plans that engage students throughout the enrollment process, from initial inquiry through enrollment and continued engagement.


• Coordinates campaign schedules, content development, graphic design, production, and distribution to ensure accurate, consistent, and timely communications.


• Coordinates with graphic design, printing, mailing, and other service providers to produce recruitment materials and execute communication campaigns.


• Develops and maintains content for enrollment websites and landing pages to generate inquiries and support prospective student engagement.


• Manages outbound communication workflows within the customer relationship management system, including audience segmentation, automated messaging, and inquiry cultivation.


• Evaluates communication processes and recommends improvements to campaign strategies, CRM functionality, and student engagement practices.


• Provides communication and marketing support for recruitment activities, campus events, video production, digital advertising, and lead generation.


• Collaborates with Enrollment Management staff, Marketing and Communications, academic departments, and other university partners to align messaging and support enrollment priorities.


• Monitors campaign performance, prepares reports and dashboards, and uses engagement and outcome data to recommend adjustments to communication strategies.


• Provides functional direction to staff and project contributors involved in enrollment communications and coordinates assigned work.


• Performs other duties as assigned.

Supervisor

Vice President for Enrollment Management.

Subordinates

None

Job Requirements

Education & Experience

Bachelor’s degree in communications, marketing, business, or an applicable field, or an equivalent combination of education and experience. Five years of related experience.

Knowledge, Skills, & Abilities

• Knowledge of communication and marketing principles, campaign planning, digital engagement, and content development.


• Knowledge of CRM systems, email marketing, audience segmentation, and automated communication workflows.


• Strong written and verbal communication, editing, organizational, and project management skills.


• Ability to manage concurrent campaigns, analyze performance data, recommend process improvements, coordinate the work of project contributors, and collaborate with university partners.


• Ability to exercise sound judgment and maintain the confidentiality of student information.

PC Skills

Proficiency with Microsoft Office applications and experience using CRM platforms, email marketing tools, web content management systems, and reporting or analytics tools.

Working Condition

Work is primarily performed in an office environment. Occasional travel and driving may be required to support recruitment activities and university events.

Required Documents

Resume, Cover Letter, References

Starting salary

Starting salary for this position is $3,742.67/month and is negotiable depending on education and experience.

Texas A\&M University-Victoria Values

Together We Rise Wisdom Excellence Respect Integrity Students Empathy

Setting

Texas A\&M University-Victoria is the most recent addition to the Texas A\&M University System. The University was founded in 1973 as part of the University of Houston System and was transferred to the Texas A\&M University System during the 89th Texas Legislative Session. A\&M-Victoria is the only four-year university in a 100-mile radius and is just 30 miles from the Texas Gulf Coast. The University is a Hispanic-Serving Institution located in the Coastal Bend region of Texas. It serves the educational needs, promotes economic well-being, and advances the community and region's quality of life through teaching, research, and service excellence. The university is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), and it offers more than 50 academic programs, as well as concentrations and certificates. The university also has several accreditations for specific areas and programs, including from the AACSB, ABET, CACREP and CCNE. In addition to its recent transition into The Texas A\&M University System, A\&M-Victoria is in the process of adding academic programs in three major areas: aviation, agribusiness, and engineering.

Additional Athletics Info

In addition to academic excellence, A\&M-Victoria has a thriving Athletics program that offers six competitive teams: baseball, softball, men's and women's soccer, and men's and women's golf. The Jaguars are part of the National Association of Intercollegiate Athletics (NAIA), and the baseball, softball and soccer teams compete in the Red River Athletic Conference. The golf teams compete in the Association of Independent Institutions Conference.

Security-sensitive Disclosure

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.

Applicants

External Applicants - Applicants not currently employed by a Texas A\&M System member may Search Postings and apply for positions within one or more A\&M System members by selecting the job posting. Internal Applicants - This site lists job postings throughout The Texas A\&M University System. It is intended for applicants not currently employed by a member of the system. Current employees should apply for jobs on the Internal Career site. The Texas A\&M System is an Equal Opportunity/ Veterans/ Disability Employer.

Equal Opportunity/Veterans/Disability Employer

The Texas A\&M University System is one of the largest systems of higher education in the nation, with a statewide network of twelve universities, eight state agencies, a comprehensive health science center, Texas A\&M-Fort Worth and Texas A\&M-RELLIS. The A\&M System is committed to providing an educational and work environment that is conducive to the personal and professional development of each employee. Each member institution provides equal opportunity and access to all students, employees and prospective employees.

Equal Opportunity/ Veterans/ Disability Employer (Conclusion)

The Texas A\&M System is an Equal Opportunity/ Veterans/ Disability Employer.