Enrollment Communications Lead

University of North Carolina at Wilmington; Wilmington (NC); Hybrid; USD 52,000 - 60,000; Full time

Job summary

University of North Carolina Wilmington is seeking an Admissions Communications Manager to develop strategic, personalized communications that support enrollment growth and the student experience. You will craft compelling messaging, manage multi-channel campaigns, and collaborate across offices to ensure a seamless enrollment journey.

The role emphasizes data-driven optimization, stakeholder guidance, and leadership of social media initiatives while mentoring student interns and upholding

Qualifications

• Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience.
• All degrees must be received from appropriately accredited institutions.
• Master’s Degree in communications, marketing, or similar field, or three years of related experience.
• Proficiency with Slate CRM and advanced Deliver functions.
• Knowledge of communication practices in higher education; vendor and project management experience.

Responsibilities

• Develop, execute, and manage multi-channel communication strategies guiding prospective students through enrollment.
• Utilize Slate Deliver to build, launch, and optimize campaigns across email, print, and SMS.
• Craft student-centered messaging with a consistent authentic voice.
• Create an integrated Communications Calendar covering print, digital, web, and social assets.
• Collaborate with campus partners to align communications with milestones and deadlines.
• Analyze campaign performance and refine messaging based on engagement data.
• Oversee a strategic social media plan and mentor student interns.
• Provide strategic guidance to enrollment stakeholders and ensure brand-consistent communications.

Skills

Slate CRM proficiency

Copywriting

Vendor management

Project management

Content development

Education

Bachelor’s degree in a discipline related to the area of assignment

Master’s Degree in communications/marketing or similar field

Tools

Slate Deliver

Job description

University of North Carolina Wilmington is seeking an Admissions Communications Manager to develop strategic, personalized communications that support enrollment growth and the student experience. You will craft compelling messaging, manage multi-channel campaigns, and collaborate across offices to ensure a seamless enrollment journey.

The role emphasizes data-driven optimization, stakeholder guidance, and leadership of social media initiatives while mentoring student interns and upholding