Admissions Communications Manager

University of North Carolina at Wilmington; Wilmington (NC); Hybrid; USD 52,000 - 60,000; Full time

Job summary

University of North Carolina Wilmington is seeking an Admissions Communications Manager to develop strategic, personalized communications that support enrollment growth and the student experience. You will craft compelling messaging, manage multi-channel campaigns, and collaborate across offices to ensure a seamless enrollment journey.

The role emphasizes data-driven optimization, stakeholder guidance, and leadership of social media initiatives while mentoring student interns and upholding

Qualifications

• Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience.
• All degrees must be received from appropriately accredited institutions.
• Master’s Degree in communications, marketing, or similar field, or three years of related experience.
• Proficiency with Slate CRM and advanced Deliver functions.
• Knowledge of communication practices in higher education; vendor and project management experience.

Responsibilities

• Develop, execute, and manage multi-channel communication strategies guiding prospective students through enrollment.
• Utilize Slate Deliver to build, launch, and optimize campaigns across email, print, and SMS.
• Craft student-centered messaging with a consistent authentic voice.
• Create an integrated Communications Calendar covering print, digital, web, and social assets.
• Collaborate with campus partners to align communications with milestones and deadlines.
• Analyze campaign performance and refine messaging based on engagement data.
• Oversee a strategic social media plan and mentor student interns.
• Provide strategic guidance to enrollment stakeholders and ensure brand-consistent communications.

Skills

Slate CRM proficiency

Copywriting

Vendor management

Project management

Content development

Education

Bachelor’s degree in a discipline related to the area of assignment

Master’s Degree in communications/marketing or similar field

Tools

Slate Deliver

Job description

Please see Special Instructions for more details.

This position is being recruited at the Journey level. If no applicants apply who meet the required competency and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

Benefits of Working at UNCW

At the University of North Carolina Wilmington, we are driven by a clear purpose: to empower student success, advance innovation, and strengthen the communities we serve. Guided by our strategic vision and commitment to excellence, UNCW offers a dynamic and collaborative environment where employees can make meaningful contributions while growing their careers.
Located in coastal North Carolina, UNCW combines the energy of a thriving academic community with the natural beauty of nearby beaches and outdoor spaces. Here, professional opportunity is balanced with an exceptional quality of life—creating a workplace where you can thrive both personally and professionally.
As a member of the Seahawk community, you’ll benefit from a culture that values well-being, lifelong learning, and connection. UNCW offers a competitive and flexible benefits package designed to support your health, financial well-being, and professional growth. From comprehensive health coverage and retirement options to generous paid leave, tuition opportunities within the UNC System, learning and development opportunities, and wellness programs, UNCW is committed to helping you thrive both at work and in your personal life.

Recruitment Range

Recruitment Range $52,000 - $59,500

Recruitment Range Details

The salary range advertised is the designated recruitment range for this classification. Final salary offers will be determined by the candidate’s education, relevant experience, internal equity alignment, and departmental budgetary parameters.

Vacancy Number

Vacancy Number S02904

Position Title

Position Title Public Communication Spec

Working Title

Working Title Admissions Communications Manager

Competency Level Journey

Home Department

Home Department Admissions - 30110

Primary Purpose of Organizational Unit

The Office of Admissions’ primary goal is to recruit, admit, and enroll students who will thrive within our collegiate community. This unit oversees the entire process, from recruitment to enrollment.
Regular interaction and contact with the public, including professionals in all disciplines of the university, is involved. These interactions require an accurate knowledge of relaying Admissions policies and procedures set forth by the University and the Office of Admissions.

Our office is actively engaged in diverse activities aimed at promoting and facilitating the wide array of programs, activities, and opportunities available at UNCW . Through these efforts, we seek to effectively communicate the university’s offerings to prospective students and the broader community.

College

College Stdnt Engagement, Enrllmnt & Retent - 301 College

College/School Information

University Information

The University of North Carolina Wilmington, the state’s coastal university, is dedicated to the integration of teaching, mentoring, research and service. Widely acknowledged for its world-class faculty and staff and continuously recognized at a national level for scholarly excellence and affordability, UNCW offers a powerful academic experience that stimulates creative inquiry and critical thinking.
A public institution with nearly 18,000 students, UNCW offers a full range of baccalaureate- and graduate-level programs, as well as doctoral degrees in educational leadership, marine biology, nursing practice and psychology; and many distance learning options, including clinical research, an accelerated RN-to- BSN program, an Executive M.B.A. program structured for working professionals, and the nation’s only bachelor’s degree program focused on coastal engineering.
The university’s efforts to advance research and scholarly activities have earned UNCW the elevated designation of “Doctoral Universities: High Research Activity” institution (R2 University) by the Carnegie Classification of Institutions of Higher Education.
UNCW has been part of the University of North Carolina System since 1969.

Location of Workplace

Location of Workplace Main UNCW Campus

Brief Summary of Work for this Position

The Admissions Communications Manager develops and executes strategic, personalized communications that support enrollment growth and enhance the prospective student experience. This role utilizes strategic and compelling storytelling, enrollment-focused marketing, and data-driven campaign management to engage students from inquiry through enrollment. The Admissions Communications Manager leverages technical expertise to create, optimize, and assess multi-channel communications that improve engagement, conversion, and yield while ensuring a seamless and student-centered enrollment journey.

Primary responsibilities include:

• Develop, execute, and manage comprehensive multi-channel communication strategies that guide prospective students through enrollment and support recruitment initiatives.
• Utilize advanced Slate functionality to build, launch, and optimize multi-channel campaigns within Slate Deliver. Ensure continuity across email, print, and SMS communications to support students and families from inquiry to enrollment.
• Craft compelling, student-centered messaging that builds institutional value and resonates with students. Maintain a consistent, authentic voice that uses storytelling to translate complex processes into clear, engaging narratives that reduce enrollment barriers and increase conversion.
• Develop and implement an integrated multi-channel Communications Calendar inclusive of all marketing assets such as print, digital, web, and social media.
• Collaborate with campus partners to create a seamless enrollment experience by aligning communications with key milestones and deadlines. Ensure messaging is personalized, relevant, and responsive to where students are in their decision-making process.
• Analyze and optimize communications by monitoring campaign performance across key metrics. Analyze engagement data to refine messaging, timing, and audience segmentation.
• Develop and implement a strategic social media plan that aligns with institutional messaging and brand standards. Oversee and mentor student social media interns.
• Serve as the institutional expert on admissions communications. Provide strategic guidance and support enrollment stakeholders in maintaining clarity, consistency, and impact across all communications.
• Serve as the primary liaison to the Office of University Relations and participate in institutional communications work groups to ensure alignment of enrollment communications with university brand standards, messaging priorities, and strategic initiatives.
• Oversee vendor relationships and manage projects related to admissions marketing and communications initiatives.
• Stay current on emerging trends, technologies, and best practices in higher education marketing, digital engagement, and Slate CRM .
• Other duties as assigned.

Minimum Education and Experience Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be
received from appropriately accredited institutions.

Preferred education, professional skills and experience

• Master’s Degree in communications, marketing, or similar field or three years of previous experience in related area
• 2+ years of admissions experience in a postsecondary setting
• Proficiency with Slate CRM and advanced Deliver functions
• Knowledge and understanding of communication practices in a higher education setting
• Demonstrated experience in vendor management and project management
• Demonstrated experience in copywriting or content development

Required Certifications or licensure

N/A

FTE

FTE 1.0 FTE (40 hours per week)

Months Per Year

Months Per Year 12 Months

Work Days

Work Days Monday - Friday

Work Hours

Type of Position

Type of Position Permanent

Anticipated Ending Date if Time-Limited

Position Number

Position Number 8013

Job Posting Date

Job Posting Date 08/21/2026

Posting Close Date

Posting Close Date 09/07/2026

Number of Openings

Special Notes to Applicants

* How did you learn of this opportunity with UNCW? (2026)

• * How did you learn of this opportunity with UNCW? (2026)
  • UNCW Website
  • UNCW LinkedIn Page
  • UNCW X Account (formerly Twitter)
  • UNCW Employee Referral
  • UNCW Instagram Account (UNCW_jobs)
  • UNCW Job Alert
  • Chronical of Higher Education
  • Glassdoor
  • Higher Ed Jobs
  • Indeed
  • Inside Higher Ed
  • North Carolina Job Network
  • Craigslist
  • Career Events/Job Fairs
  • Billboards/Marquee
  • Other
• * If you selected "Other" to the question above, please explain how you found out about this opportunity. Enter N/A if not applicable.

  (Open Ended Question)