Enrollment Communication Specialist

Socket.dev; Worcester (MA); On-site; USD 55,000 - 75,000; Full time

Job summary

Assumption University seeks an Enrollment Communications Specialist to craft marketing emails, texts, and print pieces within the Slate CRM for undergraduate and graduate admissions. The role develops email and SMS strategies, manages content calendars, tests communications, and coordinates with the Director of Marketing for Enrollment Management to achieve recruitment goals.

You will oversee templates, segmentation, and deliverability, while ensuring CAN-SPAM compliance and analytics-based

Qualifications

• Bachelor’s degree required.
• 1-3 years in digital content development or email marketing in higher education or related field.
• Working knowledge of CRM platforms; Slate preferred.
• Experience with email marketing including template creation and segmentation.
• Experience creating content strategies using KPI data to analyze performance.
• Experience with HTML.
• Marketing automation experience including lead capture forms, nurturing campaigns, multi-segmented communication flows, drip campaigns, tracking pixels preferred.
• Must support the University mission and Assumptionist identity.

Responsibilities

• Manage undergraduate recruitment communications via Slate CRM.
• Write/edit emails from internal and external sources to align with brand messaging.
• Co-manage AI tools used to recruit students.
• Develop and execute email content production and delivery strategies.
• Proofread copy for email, print, and admissions projects.
• Oversee creation of prospective student print and email communications.
• Develop, test, and manage new email templates for mobile responsiveness.
• Quality assurance of audience data and communication flows.
• Manage communications to prospects, applicants, and admitted students.
• Develop reports and analytics; conduct A/B testing to optimize messaging.

Skills

Email marketing

Content strategy

A/B testing

Segmentation

Marketing automation

Education

Bachelor’s degree from an accredited University

Tools

Slate CRM

CRM platforms

HTML

Job description

Description

In support of the mission of the University, the Enrollment Communication Specialist will be responsible for creating marketing emails, texts, and print pieces within the CRM system (Slate) for the Division of Enrollment Management, including undergraduate and graduate admissions. Develop strategic email and SMS communication plan for outreach efforts to prospective students, parents and school counselors. Maintain and enhance features in lead generation forms and corresponding form and event communications as needed. Update language in letters of admission and coordinate with the Operations team to ensure proper implementation prior to decision releases. Assist in testing communications prior to decision releases. Working closely with the Director of Marketing for Enrollment Management, lead content creation and copywriting for email, print, and SMS communication tactics. Develop communication schedule, confirm scheduling with stakeholders, and monitor deployments for completion and deliverability. Help manage AI tools used to recruit students. Create and monitor overall content calendar to ensure optimal email frequency and cadence.

SCOPE:

Interacts on a regular basis with administration, staff, faculty, students, and various individuals and organizations outside the University community

ACCOUNTABILITIES:

The Enrollment Communications Specialist will be responsible for:

• Manages and executes undergraduate recruitment communication plans via the University’s Slate CRM system.
• Writes, edits, or rewrites emails from internal and external sources for proper positioning, and to align with brand messaging.
• Co-manages AI tools that are used to recruit students.
• Assists in the development and execution of strategies for both new and existing email content production and delivery, including creating email content.
• Proofreads copy for email, print, and other related admissions projects.
• Oversees the creation and implementation of prospective student print and email communications.
• Develops, tests and manages new email templates, ensuring they are responsive and mobile friendly.
• Quality assurance; ensuring the accuracy and integrity of the audience populations and communication flows.
• Manages all formal communications to prospects, applicants, and admitted students, including, but not limited to, admission decision letters and scholarship letters.
• Develops reports and measures analytics; A/B tests and tracks results to monitor and optimize message effectiveness in conjunction with enrollment goals.
• Effectively use features to maximize CRM functionality, such as forms, dynamic content liquid markup, snippets, on-demand print, etc. Stay abreast of best practices, changes, upgrades, enhancements and resources related to Slate Deliver.
• Responsible for ongoing testing, quality assurance, list development, reporting, troubleshooting and support for Slate Deliver.
• Maintains awareness of, shares and utilizes email best practices including browser/client/device compatibility, optimizing deliverability and message standards, as well as maintaining CAN-SPAM compliance.
• Participates in various admissions events (i.e., Open House, Accepted Student Days, etc.).
• Assists with the optimization and administration of the enrollment systems, including, but not limited to Technolutions Slate.
• Additional duties as assigned.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Sitting, standing, walking, and bending are required of this position. Use of a computer keyboard and computer screen for periods of time with close vision and the ability to adjust visual focus plus manual dexterity are required.

MENTAL DEMANDS:

The mental demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Examples of mental demands include reading (documents), detailed work, confidentiality, language, math, reasoning, oral communications, written communications, customer contact, multiple concurrent tasks, constant interruptions, and performing calculations when necessary.

About Assumption University:

St. John Paul II wrote: “Man’s creation by God ‘in his own image’ confers upon every human person an eminent dignity; it also postulates the fundamental equality of all human beings.” Assumption University recognizes the essential contribution of a diverse community of students, staff, and faculty and condemns all forms of harassment, discrimination, and disrespect. As such, and in compliance with the requirements of federal law and/or the laws of the Commonwealth of Massachusetts, Assumption University prohibits discrimination on the basis of race, color, national origin, religion, disability, age, veteran status, marital status, gender, gender identity, sexual orientation, pregnancy, as well as other legally protected status, in admission to, access to, treatment in, or employment in its programs and activities, except where such conditions may constitute bona fide qualifications for the programs or activities in question.

Requirements

• Bachelor’s degree from an accredited University required
• 1-3 years of experience working in digital content development, email marketing, communications, higher education, marketing or other related experience
• Working knowledge of CRM platforms preferred; experience with Slate preferred.
• Experience with email marketing including email template creation and segmentation
• Experience creating content strategies utilizing KPI’s to analyze data
• Experience with HTML
• Previous experience in marketing automation, including lead capture forms, nurturing campaigns, multi-segmented communication flows, including drip campaigns, queries, filters, content blocks, snippets, A/B testing, and tracking pixels preferred.
• Must be willing to contribute actively to the mission of the University as well as show respect for the Catholic and Assumptionist identity of Assumption University