Engineering Recruitment & Brand Lead

Lamar University; Beaumont (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health, dental & vision insurance

Life insurance

Retirement plans (Texas)

Tuition remission for employees and/or

Paid time off

Job summary

Lamar University is seeking an Associate Director of Marketing and Recruitment within the College of Engineering and the Engineering Institute for Energy and Petrochemical Industries (EPI). The role focuses on developing and evaluating annual recruitment plans to attract top undergraduate students while cultivating partnerships with schools, community organizations, and industry.

Responsibilities include managing on- and off-campus recruitment visits, coordinating with Admissions and Enrollment

Qualifications

• Bachelor’s degree in a related field is essential.
• 3+ years of progressive higher education marketing/recruiting experience.
• 3+ years of supervisory/leadership experience.
• Official transcripts are required at the time of employment.

Responsibilities

• Lead marketing, recruitment, visits, and events teams, overseeing their respective functions and ensuring cohesive collaboration.
• Develop, maintain, and evaluate comprehensive annual plans for recruitment, visits, and events to attract top-tier students and industry partners to the College of Engineering (COE) and the Engineering Institute for Energy and Petrochemical Industries (EPI).
• Cultivate and manage partnerships with community-based organizations, high schools, technical centers, 2-year colleges, and industry to expand reach and visibility.
• Gather, analyze, and leverage data to evaluate effectiveness of recruitment strategies, providing data-driven recommendations.
• Manage budgets for the marketing, recruitment, visits, and events departments, ensuring responsible financial planning and allocation of resources.
• Collaborate with Office of Operations leadership to align activities with institutional objectives.
• Oversee staff organizing on-campus and off-campus recruitment visits, events, and experiences.
• Oversee branding efforts to maintain consistent brand image across materials and experiences.
• Ensure professional correspondence with prospective students and industry partners throughout applications and enrollment.
• Oversee creation and dissemination of internal/external communications to inform stakeholders.

Skills

Supervisory and leadership

Data analysis

Digital marketing & social media

Communication

Collaboration

Education

Bachelor's degree in Marketing, Engineering, Higher Education, Business Administration, Communications

Official transcripts at time of employment

Tools

Slate CRM

Banner

MyScholarships

PowerPoint

Excel

Outlook/Zoom/MS Teams

Job description

Lamar University is seeking an Associate Director of Marketing and Recruitment within the College of Engineering and the Engineering Institute for Energy and Petrochemical Industries (EPI). The role focuses on developing and evaluating annual recruitment plans to attract top undergraduate students while cultivating partnerships with schools, community organizations, and industry.

Responsibilities include managing on- and off-campus recruitment visits, coordinating with Admissions and Enrollment