Engagement Operations Lead - Salesforce Marketing Cloud Pro

WU Wesleyan University; Harbor Terrace (NJ); Hybrid; USD 52,000 - 61,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Wesleyan University seeks an Assistant Director for Engaged Philanthropy to manage Salesforce Marketing Cloud platforms and communications pipelines. You will build reports, review donor and alumni copy, and coordinate email campaigns with cross-functional partners across Advancement and campus teams.

The role requires 2+ years in marketing, expertise in SFMC, HTML/CSS knowledge, strong writing, and the ability to balance multiple projects in a hybrid work setting.

Qualifications

• Bachelor’s degree in marketing, digital communications, public relations, journalism, or related field and 2 years of experience or equivalent.

Responsibilities

• Serve as the primary Advancement staff expert on Salesforce Marketing Cloud.
• Manage vendor relationships and evaluate service delivery.
• Oversee system documentation, updates, and email data maintenance.
• Build reports in the CRM and manage data imports.
• Draft, build, test, and send bulk emails as operations lead.

Skills

Excellent writing

Project management

Cross-functional collaboration

Deadline-driven

Minimal instruction

Data-driven analysis

Education

Bachelor’s degree in marketing, digital communications, public relations, journalism, or related field

Tools

Salesforce Marketing Cloud

Qualtrics

Microsoft Word

Excel

PowerPoint

HTML/CSS

Job description

Wesleyan University seeks an Assistant Director for Engaged Philanthropy to manage Salesforce Marketing Cloud platforms and communications pipelines. You will build reports, review donor and alumni copy, and coordinate email campaigns with cross-functional partners across Advancement and campus teams.

The role requires 2+ years in marketing, expertise in SFMC, HTML/CSS knowledge, strong writing, and the ability to balance multiple projects in a hybrid work setting.