Employer Branding Manager

AI Digital; United States; Remote; USD 85,000 - 130,000; Full time

Job summary

AI Digital is seeking an experienced Employer Brand Lead to own and drive employer branding across content, PR, events, social media, and internal communications.

You will partner with People & Culture and Talent Acquisition to shape messaging, support recruitment campaigns, and ensure a consistent voice across external communications, events, and thought leadership initiatives while traveling to offices for content capture.

Qualifications

• Experience building employer brands across multiple channels and platforms.
• Ability to craft a consistent brand voice and storytelling across internal and external channels.
• Collaboration with People & Culture, Talent Acquisition, and PR teams.

Responsibilities

• Own and drive employer branding across content, PR, events, social media, and internal comms.
• Maintain a consistent voice, messaging, and storytelling for the employer brand.
• Create and manage employer branding content for LinkedIn and other platforms with the Social Media team.
• Partner with People & Culture and Talent Acquisition to support recruitment campaigns and branding.
• Collaborate with PR to reflect employer branding in external communications and thought leadership.
• Coordinate branding activities at events, conferences, career fairs, and internal initiatives.
• Lead and host employer brand formats like employee spotlights, interviews, podcasts, webinars, and video series.
• Travel to offices and events to capture content and showcase culture.
• Support internal communications with updates, leadership messages, and culture initiatives.
• Ensure tone, messaging, and branding consistency across all employer-facing materials.
• Track branding performance metrics and provide insights for continuous improvement.

Skills

Employer branding

Content creation

PR coordination

Social media management

Event planning

Internal communications

Job description

• Own and drive employer branding initiatives across content, PR, events, social media, and internal communications.
• Develop and maintain a consistent employer brand voice, messaging, and storytelling across all internal and external channels.
• Create and manage employer branding content for LinkedIn and other platforms in collaboration with the Social Media team.
• Partner closely with the People & Culture and Talent Acquisition teams to support recruitment campaigns, hiring initiatives, and employer brand positioning.
• Collaborate with the PR team to ensure employer branding is consistently reflected across external communications, media opportunities, and thought leadership initiatives.
• Support and coordinate employer branding activities at industry events, conferences, career fairs, and internal company initiatives in partnership with the Marketing Operations Manager.
• Lead and host employer brand content formats, including employee spotlights, interviews, podcasts, webinars, and video series.
• Travel occasionally to company offices, team gatherings, and events to capture content and showcase company culture.
• Support internal communications, including company updates, announcements, leadership communications, and culture initiatives.
• Ensure consistency of tone of voice, messaging, and employer brand positioning across all employer-facing materials.
• Track and report on employer branding performance metrics, providing insights and recommendations for continuous improvement.