Recruitment Marketing Lead

Openloop-Health; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Flexible PTO

401(k) Match

Life Insurance

Job summary

OpenLoop seeks an Employer Brand Manager to build our first employer brand and recruitment marketing function from the ground up. You will lead hands-on campaigns and candidate-facing content, and scale OpenLoop’s storytelling to attract talent across the U.S.

You will own funnel analytics, partner with recruiters and hiring managers, and begin shaping our EVP as the team matures. This is a pivotal role in a fast-growing telehealth startup.

Qualifications

• 5+ years in recruitment marketing or related field.
• Experience developing candidate-facing campaigns.
• Strong writing, editing, and storytelling skills.
• Comfort analyzing campaign and candidate-funnel data.
• Ability to build programs or processes in an ambiguous, resource-light environment.
• Strong cross-functional stakeholder management skills.

Responsibilities

• Plan, launch, and track candidate-facing recruiting campaigns against pipeline and conversion goals.
• Create candidate-facing content — blogs, outreach assets, and pitch materials — that reflects OpenLoop's voice.
• Own funnel and conversion reporting, and use it to improve where candidates drop off.
• Support recruiting events, from planning through post-event follow-up.
• Partner with recruiters and hiring managers on candidate messaging at the pitch and close stages.
• Begin scoping OpenLoop's employee value proposition (EVP) as the foundational work stabilizes.
• Other duties as assigned.

Skills

Recruitment marketing

Employer branding

Content marketing

Campaign management

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Job description

About OpenLoop

OpenLoop was co-founded by CEO, Dr. Jon Lensing, and COO, Christian Williams, with the vision to bring care anywhere. Our telehealth support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive array of specialties, in all 50 states.

About the Role

OpenLoop's mission is to bring care anywhere by powering telehealth solutions at scale. As Employer Brand Manager, you will build OpenLoop's first employer brand and recruitment marketing function from the ground up — starting with hands-on campaigns and candidate-facing content, and growing into ownership of how OpenLoop's story reaches talent everywhere we compete for it. OpenLoop's mission is to bring care anywhere by powering telehealth solutions at scale, and this role sits at the front line of finding the people who help deliver it.

What You'll Do

• Plan, launch, and track candidate-facing recruiting campaigns against pipeline and conversion goals.

• Create candidate-facing content — blogs, outreach assets, and pitch materials — that reflects OpenLoop's voice.

• Own funnel and conversion reporting, and use it to improve where candidates drop off.

• Support recruiting events, from planning through post-event follow-up.

• Partner with recruiters and hiring managers on candidate messaging at the pitch and close stages.

• Begin scoping OpenLoop's employee value proposition (EVP) as the foundational work stabilizes.

• Other duties as assigned.

Who You Are

• Bachelor's degree in Marketing, Communications, or a related field — or equivalent experience.

• Comfortable building programs and processes where none existed before.

• A strong writer who can create — not just brief — candidate-facing content.

• Fluent in funnel and conversion data, and comfortable using it to make decisions.

• Able to work directly with recruiters, hiring managers, and executives without a lot of hand-holding.

• Genuinely curious about what makes a company a good place to work — and how to prove it to candidates.

Required Qualifications

• 5+ years of experience in recruitment marketing, employer brand, talent brand, content marketing, or a related field.

• Experience developing and executing candidate-facing campaigns.

• Strong writing, editing, and storytelling skills.

• Comfort analyzing campaign and candidate-funnel data.

• Demonstrated ability to build programs or processes in an ambiguous, resource-light environment.

• Strong cross-functional stakeholder management skills.

Preferred Qualifications

• Experience contributing to or leading employee value proposition (EVP) development.

• Experience in a startup or high-growth organization.

• Healthcare or healthtech recruiting experience.

• Experience with external vendors and event partners

• Experience managing paid recruitment media or careers-site optimization.

• Experience building an employer-brand or recruitment-marking function from scratch.

Our Benefits

In addition, for salaried positions you would also be eligible for:

• Medical, Dental, and Vision plans

• Flexible Spending/Health Savings Accounts

• Flexible PTO

• 401(k) + Company Match

• Life Insurance, Pet insurance, and more

Our Company

We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work.

Sound like a good fit? We’d love to meet you.