Employer Brand & Digital Experience Specialist

Corpay; United States; Remote; USD 65,000 - 100,000; Full time

Job summary

Corpay is seeking a Digital Experience Specialist to strengthen our employer brand with engaging digital experiences across careers pages, campaigns and candidate touchpoints.

The role partners with HR, Marketing, IT and external vendors to optimise the candidate journey using analytics, SEO and content strategy, translating our EVP into measurable digital impact for recruitment outcomes.

Qualifications

• Experience in digital content creation and maintenance, employer branding, recruitment marketing, content management or a related field.
• Strong experience managing and updating websites through Content Management Systems (CMS).
• Working knowledge of SEO, including content optimisation, keyword research, metadata and organic search performance.
• Experience supporting or delivering digital and recruitment marketing campaigns, including the creation of campaign landing pages.
• Strong knowledge of web analytics and performance measurement, with the ability to monitor, track, analyse and report campaign and website performance.
• Understanding of UX and candidate journey principles, with an ability to assess digital experiences from the user’s perspective.

Responsibilities

• Strengthen employer brand through compelling digital experiences and data-driven optimisation.
• Collaborate with HR, Marketing, Communications and IT to manage the employer-brand digital ecosystem.
• Translate EVP into engaging digital experiences across careers websites and campaigns.
• Monitor and optimise the candidate journey, landing pages and content architecture for accessibility.
• Analyse performance and provide actionable recommendations to improve ROI and recruitment outcomes.

Skills

Digital content

Employer branding

Campaign marketing

Content management

UX principles

Tools

CMS

Google Analytics

GA4

SEO

Power BI

HTML/CSS

Job description

Corpay is seeking a Digital Experience Specialist to strengthen our employer brand with engaging digital experiences across careers pages, campaigns and candidate touchpoints.

The role partners with HR, Marketing, IT and external vendors to optimise the candidate journey using analytics, SEO and content strategy, translating our EVP into measurable digital impact for recruitment outcomes.