Emerging Channels Leader - North East Growth

Sigma; United States; On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Health insurance

Paid time off

Vision insurance

Job summary

Sigma Foods, parent to Bar-S, is seeking a dynamic business development leader to identify and scale non-traditional channels for its CPG food portfolio. You will build distribution models, develop channel strategies, and establish scalable systems to support rapid growth in under-represented markets across independent channels.

You will lead cross-functional efforts to size opportunities, create business cases, and manage field teams as needed.

Qualifications

• Five to seven years of CPG food experience with exposure to channel strategy, business development, or non-traditional retail.
• Demonstrated ability to negotiate confidently and ethically.
• Excellent cross-functional collaboration skills and comfort working in ambiguous, build-from-scratch environments.

Responsibilities

• Identify, evaluate, and prioritize emerging and non-traditional channel opportunities; develop channel-specific go-to-market strategies, including distribution models, pricing architecture, pack configurations, product-market fit recommendations, and promotional frameworks.
• Design scalable commercial frameworks for each channel, ensuring new ventures launch on a durable and repeatable foundation; establish best-in-class systems and processes for channel onboarding, performance tracking, and account management.
• Build and refine distribution models that enable efficient, cost-effective coverage of independent and under-represented markets, including DSD, broadline distributor, and hybrid approaches.
• Build the business case for new channel investments, including revenue potential, margin implications, and resource requirements; share channel learnings and best practices across the broader commercial team to inform category and brand strategy.
• Track and report channel performance against revenue targets, distribution goals, and launch milestones; provide the Director with regular pipeline updates, channel performance summaries, and emerging opportunity assessments.

Skills

Strong negotiation

Relationship management

Commercial awareness

Problem solving

Time management

Customer-focused mindset

CRM systems

Multiple opportunities management

Sales closing skills

Education

Bachelor's degree in Business, Marketing, Sales or related field

Tools

CRM systems

Job description

Sigma Foods, parent to Bar-S, is seeking a dynamic business development leader to identify and scale non-traditional channels for its CPG food portfolio. You will build distribution models, develop channel strategies, and establish scalable systems to support rapid growth in under-represented markets across independent channels.

You will lead cross-functional efforts to size opportunities, create business cases, and manage field teams as needed.