Emerging Brand Manager, Creativity for Kids

Faber-Castell USA; Independence Township (OH); On-site; USD 65,000 - 90,000; Full time

Job summary

Faber-Castell USA is seeking an Associate Brand Manager to shape and grow the Creativity for Kids portfolio, turning consumer insights into compelling products. You will support the Senior Brand Manager with ownership of assigned products from line planning through commercialization.

This hands‑on role collaborates with Product Development, Graphics, Sales, Licensing, E‑commerce and Marketing to bring products to market and drive the brand’s growth strategy.

Qualifications

• At least 2 years in brand management or product marketing.
• Experience supporting products from concept through launch.
• Strong project management with cross‑functional alignment.
• Ability to balance strategic thinking with detailed execution.
• Experience in toys, crafts, or licensing is preferred.

Responsibilities

• Own assigned products and portions of the product line.
• Support annual and long‑range line planning.
• Document business rationale for products and line plans.
• Maintain product information, line plans and milestones.
• Analyze competitors, category trends, retailer needs and consumer insights.
• Develop product briefs with the Senior Global Brand Manager.
• Translate opportunities into directions for Product Development.
• Drive timely decisions at key milestones.
• Manage products from concept through retail launch.
• Develop product positioning, names and messaging.
• Create packaging briefs and coordinate with Graphics.
• Develop product detail page content strategy with E‑commerce.
• Ensure Sales and Marketing have assets for launches.
• Manage commercialization timelines and escalate risks.

Skills

Brand management

Product marketing

Product management

Project management

Cross-functional collaboration

Packaging and positioning

Communication skills

Analytical skills

Job description

Faber-Castell USA is seeking an Associate Brand Manager to shape and grow the Creativity for Kids portfolio, turning consumer insights into compelling products. You will support the Senior Brand Manager with ownership of assigned products from line planning through commercialization.

This hands‑on role collaborates with Product Development, Graphics, Sales, Licensing, E‑commerce and Marketing to bring products to market and drive the brand’s growth strategy.