Emerging Beverage Brand Growth Leader

Preston Harris Group; Los Angeles (CA); On-site; USD 150,000 - 180,000; Full time

Job summary

Preston Harris Group is seeking a hands-on Brand Manager – Emerging Brands to drive the next generation of beverage brands. You will lead strategy, in-market activations, and distributor collaborations to accelerate growth across select regional markets.

You will balance strategic planning with real-world execution, building consumer connections at bars, restaurants, and events, while translating insights into scalable programs with measurable impact.

Qualifications

• 5+ years of brand marketing experience, beverage or consumer-driven category preferred.
• Strong understanding of three‑tier beverage alcohol system and distribution.
• Proven ability to build brands in regional or emerging markets.
• Entrepreneurial mindset with bias toward action and execution.
• Experience developing consumer-facing marketing programs from the ground up.

Responsibilities

• Develop and execute brand strategies for growth in targeted regional markets.
• Build localized programs to drive awareness, trial, and loyalty.
• Partner with sales teams, distributors, retailers, and on-premise accounts to grow the brand.
• Lead experiential, sampling, event, social, and influencer programs.
• Manage budgets, calendars, agencies, vendors, and external partners.

Skills

Brand marketing

Entrepreneurial mindset

Distributor collaboration

In-market activation

Effective communication

Job description

Preston Harris Group is seeking a hands-on Brand Manager – Emerging Brands to drive the next generation of beverage brands. You will lead strategy, in-market activations, and distributor collaborations to accelerate growth across select regional markets.

You will balance strategic planning with real-world execution, building consumer connections at bars, restaurants, and events, while translating insights into scalable programs with measurable impact.