Email & Web Marketing Strategist

Geneva College; Beaver Falls (Beaver County); Presencial; USD 42.000 - 54.000; Jornada completa

Descripción de la vacante

Geneva College in Beaver Falls, PA is seeking an Email and Web Specialist to lead email strategy and production, support site content updates, and collaborate with the Online Marketing Manager to present Geneva College as a leader in Christ-centered education.

You will design and coordinate engaging email campaigns, manage the newsletter program, maintain the CMS, stay current on email laws, and assist in training staff.

Formación

• Must have 1 year of experience in enrollment, public relations, marketing, or telemarketing.
• Ability to articulate a profession of faith in Jesus Christ and integrate Christian perspective into work.
• Strong written communication and editing skills for marketing content.
• Proficiency with CMS and basic web content updates.

Responsabilidades

• Design, coordinate distribution of attractive, persuasive email campaigns.
• Lead effective, targeted email newsletter program.
• Stay updated on email marketing laws and best practices.
• Develop an email marketing calendar and collaborate across departments.
• Assist with website content development and CMS updates.
• Train staff to handle website management as needed.
• Support Editorial Manager and Director of Marketing on overall email strategies.
• Edit and proofread electronic and print marketing materials.

Conocimientos

Email marketing

Content creation

CMS management

Website updates

Collaboration

Editing

Faith commitment

Educación

Bachelor’s degree in Christian Liberal Arts

Herramientas

HTML/CSS/JavaScript

Word/Excel/Outlook

Email tools (SendGrid/MailChimp/HubSpot)

Descripción del empleo

Geneva College in Beaver Falls, PA is seeking an Email and Web Specialist to lead email strategy and production, support site content updates, and collaborate with the Online Marketing Manager to present Geneva College as a leader in Christ-centered education.

You will design and coordinate engaging email campaigns, manage the newsletter program, maintain the CMS, stay current on email laws, and assist in training staff.