Email Marketing Specialist Salesforce MC Expert

Geisinger; Danville (PA); On-site; USD 70,000 - 90,000; Full time

Job summary

Geisinger is seeking an Email Marketing Specialist to join a collaborative team. You will develop and execute email campaigns, build workflows in CRM and marketing platforms, and support multi-channel initiatives across email, SEO, and web properties.

The role requires hands-on experience building, QA'ing, and deploying emails, with strong Salesforce Marketing Cloud and Salesforce CRM expertise and project management tool usage. Some travel may be required.

Qualifications

• High School Diploma or GED required.
• Minimum of 6 years relevant experience.
• Experience building, QA'ing, and deploying email campaigns.
• Hands-on Salesforce Marketing Cloud and Salesforce CRM expertise.

Responsibilities

• Develop campaign workflows in CRM and Marketing platforms.
• Design and implement marketing strategies across email, SEO, and brand websites.
• Create and execute targeted emails, manage lists, segmentation, and analysis.
• Ensure testing and proper implementation of marketing assets, web content, and navigation paths.
• Collaborate with data analysts to build audience personas and optimize campaigns.

Skills

Email marketing

Campaign management

Multi-channel marketing

Audience segmentation

Education

High School Diploma or GED

Tools

Salesforce Marketing Cloud

Salesforce CRM

Project management tools

Job description

Geisinger is seeking an Email Marketing Specialist to join a collaborative team. You will develop and execute email campaigns, build workflows in CRM and marketing platforms, and support multi-channel initiatives across email, SEO, and web properties.

The role requires hands-on experience building, QA'ing, and deploying emails, with strong Salesforce Marketing Cloud and Salesforce CRM expertise and project management tool usage. Some travel may be required.