Email & Social Digital Communications Specialist

Plymouth Rock Assurance Corporation; Boston (MA); On-site; USD 61,000 - 80,000; Full time

Benefits offered by this job

4 weeks accrued paid time off + 9 paid

Onsite gym access

Tuition Reimbursement

Day-1 health insurance

401(k) employer contribution

Paid parental leave

Job summary

Plymouth Rock Assurance Corporation is seeking a Digital Communications Coordinator to lead email communications across lines of business and support agent relationships. You will manage email production, performance analysis, and social media content for agent audiences from our Marketing Communications Team.

You’ll curate content across agent-facing platforms, maintain content accuracy, and develop marketing materials in partnership with stakeholders.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, or a related field (or equivalent experience).
• 1 to 2 years of relevant experience; internship or academic project experience in email marketing or social media is a plus.
• Hands‑on experience building/formatting emails in an ESP (Salesforce Marketing Cloud, HubSpot, or similar) strongly preferred.
• Experience scheduling and posting to social media platforms (organic content, community management) is a plus.
• Strong organizational skills and attention to detail, with the ability to manage multiple sends/posts and deadlines simultaneously.
• Comfortable working with performance metrics and reporting tools.
• Strong writing and proofreading skills.
• Insurance industry experience or familiarity with insurance products is a plus.
• Experience with Salesforce Marketing Cloud is a plus.

Responsibilities

• Email Production & Analysis: Build and format email campaigns from briefs, incorporating layout, design, links, personalization, and segmentation.
• Manage email QA, scheduling, deployment, ensuring accuracy, brand consistency, and list accuracy.
• Monitor and analyze email performance, identify trends, and inform optimization.
• Conduct A/B testing and document results to improve engagement.
• Manage day-to-day execution of agent-facing LinkedIn and Facebook pages, publish content per calendar.
• Monitor social channels, respond to inquiries, and track social performance.
• Co-manage social media platforms for agents and drive engagement.
• Content Management: Maintain agent-facing platforms and Marketing Hub, ensuring resources are accurate and up to date.
• Develop and maintain marketing materials (FAQs, sell sheets, brochures, fact sheets) with stakeholders.
• Special Projects: Serve as primary point person for select partners; own defined projects from strategy to execution.
• Competitive Analysis: Monitor competitors’ engagement with agents and translate findings into actionable recommendations.
• Maintain internal guidance and the communications style guide for consistency across channels.

Skills

Email marketing

Social media management

Content planning

Writing & proofreading

Project coordination

Analytics & reporting

Education

Bachelor's degree in marketing, communications, advertising or related field

Tools

Salesforce Marketing Cloud

HubSpot

Job description

Plymouth Rock Assurance Corporation is seeking a Digital Communications Coordinator to lead email communications across lines of business and support agent relationships. You will manage email production, performance analysis, and social media content for agent audiences from our Marketing Communications Team.

You’ll curate content across agent-facing platforms, maintain content accuracy, and develop marketing materials in partnership with stakeholders.