Email & SMS Specialist

Nashville Public Radio; American Fork (UT); On-site; USD 55,000 - 75,000; Full time

Job summary

Nashville Public Radio is seeking a hands-on email and SMS marketer to join our dynamic direct marketing team in American Fork, Utah. This role involves crafting engaging marketing emails targeted at segments of our commercial business.

The ideal candidate has over 3 years of experience in email marketing, proficiency with Adobe Creative Suite, and a background in creating persuasive emails. Join us to drive significant commercial revenue through effective digital marketing campaigns.

Qualifications

• 3+ years of experience handling creative requests and designing email templates.
• Experience creating persuasive emails selling tangible products.
• Familiarity with basic CSS and/or HTML strongly preferred.

Responsibilities

• Design and craft copy for regular promotional and automated email and SMS campaigns.
• Organize and coordinate digital resources for email marketing campaigns.
• Create and edit image assets for emails.

Skills

Design and craft copy for email campaigns

Experience with creative requests

Good communication skills

Proficiency with Adobe Creative Suite

Tools

Klaviyo

Adobe Creative Suite

Job description

ThermoWorks is the leader in unique and professional temperature tools. Our applied technology and temperature expertise are second to none. We believe temperature affects virtually every aspect of life. Therefore, great thermometers make life better.

Our ambition is huge – challenging conventional channel strategies to sell directly to consumers and businesses since 1997. We’re not another cheap houseware brand on the shelves of big box stores or online retailers. We aim to be different and innovative to provide an uncommonly memorable experience.

Our email marketing direct to businesses is no different. As competitors get better and faster at trying to copy us, we look for new ways to communicate our product stories in a way that stands out and resonates with our customers.

About the Role

We’re looking for a hands‑on email and SMS marketer to join our busy collaborative direct marketing team. You will be building a variety of marketing emails targeted at different segments of our commercial business. You will learn our unique industries and understand how to build compelling messages to drive business directly to our website.

As part of your role, you will work with a Retention Manager to build out a calendar of email and SMS campaigns to our commercial subscriber lists.

You will also participate in other digital and traditional marketing activities to grow the list of commercial leads and customers, as well as drive significant commercial revenue.

A basic portfolio or sample of work of web/email design and text layout is required with your application.

Essential Responsibilities

• Design and craft copy for regular promotional and automated email and SMS campaigns
• Organize and coordinate digital resources and assets required for email marketing campaigns
• Design eye‑catching email layouts that lead to higher levels of engagement
• Create and edit image assets for emailsContinually optimize design, imagery, and CTA’s by building and executing A/B test variants to add value to every email and SMS sent to our 1 million+ subscriber list
• Research up‑to‑date and emerging technologies and developments in the design field and implement them when appropriate
• Successfully manage a personal task list in order to complete projects on time
• Perform other duties as assigned

Minimum Qualifications

• 3+ years of experience handling creative requests, creating and editing photo files, and designing email templates in WYSIWYG editor
• Experience creating persuasive emails selling tangible products
• Experience with Klaviyo is a plus
• Proficiency with the Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Familiarity with basic CSS and/or HTML strongly preferred
• Good communication skills
• Willingness to work hard, and take ownership and accountability for your role