Email & SMS Marketing Specialist

Shero Commerce Inc.; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

PTO and Sick days

Flex time

Paid holidays

Medical and dental benefits

401(k) with employer match

Remote-first culture

Job summary

Shero Commerce Inc. is seeking a talented Email & SMS Marketing Specialist to own the strategy, execution, and optimization of email and SMS campaigns for our clients in a fully remote role, ideally aligned with US EST.

You will craft compelling copy, build high-performing flows, and use data to continuously improve results. You will act as a strategic partner to clients, anticipate needs, propose ideas, and move projects forward even when responses are slow.

Qualifications

• Proficiency in English (written and verbal).
• 3+ years of proven experience in email and SMS marketing with campaign management and flow creation.
• Proficiency in Klaviyo is mandatory.
• Strong analytical skills to translate data into strategy.
• Excellent copywriting and editing with brand voice.
• Hands-on experience with A/B testing and CRO.
• Knowledge of CAN-SPAM, GDPR, and compliance regulations.

Responsibilities

• Develop, implement, and manage email campaigns and automated flows across clients.
• Create and execute SMS campaigns to drive engagement and sales.
• Design email templates and craft copy aligned with brand voice and objectives.
• Segment and target lists for personalized messaging.
• Monitor performance and adjust campaigns to optimize results.
• Conduct A/B testing to improve open/click/conversion rates.
• Collaborate with creative and client teams to produce high-converting materials.
• Maintain compliant subscriber lists and report KPIs with actionable insights.
• Stay current with trends, tools, and best practices in email & SMS marketing.
• Audit new client accounts and provide strategic roadmaps (3/6/12 months).
• Proactively propose new ideas, campaigns, and segmentation improvements.
• Own client email/SMS roadmaps and secure approvals ahead of key dates.
• Plan campaigns 30–90 days ahead and ensure timely client sign-offs.
• Follow up professionally with clients and escalate when needed.
• Own deliverables end-to-end and close loops without reminders.
• Identify underperforming areas and present clear remediation plans.

Skills

Email marketing

SMS marketing

Campaign management

Copywriting

Data analysis

Client communication

Project coordination

Tools

Klaviyo

HubSpot

Go High Level

Job description

Position Type: Full-Time/ Remote (US EST Preferred) - Salaried Department: Marketing

About the Role

We are looking for a talented and driven Email & SMS Marketing Specialist to join our team full-time. In this role, you will own the strategy, execution, and optimization of email and SMS marketing campaigns for our clients. You'll craft compelling copy, build high-performing flows, and use data to continuously improve results, all while collaborating closely with our creative and client teams.

We’re looking for someone who acts as a true strategic partner to our clients, someone who anticipates needs, brings ideas to the table, and keeps projects moving even when clients are slow to respond.

Key Tasks & Responsibilities

• Develop, implement, and manage email marketing campaigns and automated flows using Klaviyo, Hubspot, Go High Level, (or similar platforms) across clients
• Create and execute SMS marketing campaigns to drive customer engagement and sales
• Design email templates and write compelling copy that aligns with brand voice and client objectives
• Segment and target email lists to deliver personalized, relevant messaging to the right audiences
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results
• Conduct A/B testing to continuously improve open rates, click-through rates, and conversion rates
• Collaborate with creative and client teams to produce engaging, high-converting marketing materials
• Maintain and grow email and SMS subscriber lists in full compliance with applicable regulations (CAN-SPAM, GDPR, etc.)
• Report on key performance metrics and provide actionable insights to improve campaign effectiveness
• Stay current with the latest trends, tools, and best practices in email and SMS marketing
• Audit new client accounts and provide detailed 3/6/12m roadmaps
• Proactively bring new ideas, campaign concepts, and strategic recommendations to clients without waiting to be asked, including seasonal opportunities, flow gaps, segmentation improvements, and testing ideas.
• Take ownership of each client’s email and SMS roadmap, regularly reviewing performance and adjusting strategy ahead of key dates rather than reacting after the fact.
• Plan campaigns well in advance (minimum 30 days out for standard sends, 60 to 90 days for peak periods like BFCM) and secure client approvals early to keep work on schedule.
• Follow up persistently and professionally with clients on outstanding approvals, assets, feedback, and access requests. If a client goes quiet, keep the conversation moving through multiple channels and elevate internally when needed so deadlines aren’t missed.
• Own deliverables from start to finish, tracking open items, communicating status updates, and closing loops without needing reminders from leadership.
• Identify underperforming flows, campaigns, or list health issues and present clients with a clear recommendation and plan to fix them.
• Flag risks, blockers, and delays early to both the client and internal team, along with proposed solutions.
• Come to client calls prepared with an agenda, performance highlights, and at least one new recommendation or opportunity.

Requirements

• Proficiency in English (written and verbal)
• 3+ years of proven experience in email and SMS marketing, with a strong focus on campaign management and flow creation
• Proficiency in Klaviyo is mandatory
• Strong analytical skills with the ability to interpret data and translate it into strategic decisions
• Excellent copywriting and editing skills with a keen eye for brand voice
• Hands-on experience with A/B testing and conversion rate optimization
• Solid knowledge of email marketing best practices and compliance regulations (CAN-SPAM, GDPR, etc.)
• Ability to manage multiple projects independently while also contributing as a collaborative team member
• Strong organizational skills and exceptional attention to detail
• Familiarity with eCommerce clients is a plus
• Experience working in an eCommerce or marketing agency environment is a plus
• A proactive, self-starting mindset with a track record of bringing strategic recommendations to clients rather than waiting for direction.
• Strong follow-through and accountability. You don’t let tasks stall, and you’re comfortable following up repeatedly with clients to keep projects moving.
• Confident, client-facing communication skills, including the ability to push back, advise, and drive decisions.
• Experience managing client timelines and approvals across multiple accounts at once.

What We Offer

We believe that taking care of our team is just as important as taking care of our clients. Here’s what you can expect when you join Shero full-time:

• Full-time position with competitive compensation and benefits
  • Including PTO, Sick days, Flex Time, & Paid Holidays (options for floating & or religious holidays)
  • Medical & Dental Benefits offered
  • Eligibility for 401(k) plan after 1 year of employment, with employer match up to 3% because we are invested in your future, not just your present.
• Remote First Company, Our processes, culture, and communication are all built around making remote work feel connected and effective.
• Opportunities for professional growth and development
• A dynamic environment working with a diverse portfolio of clients
• A collaborative, supportive team culture

Our Core Values

At Shero, our culture is built on:

• Collaboration & Innovation — We foster an environment where great ideas thrive
• Professional Vulnerability & Healthy Conflict — We grow by being open, honest, and constructive
• Positivity & a Can-Do Spirit — We stay solution-focused and keep pushing forward
• Continuous Growth — We are always learning and evolving

Additional duties may be assigned as the role and business needs evolve.

Diversity & Equal Opportunity Statement

At Shero, we believe that diverse teams build better work and that an inclusive workplace isn't just a policy, it's a practice.

We are an equal opportunity employer and welcome applicants of all backgrounds, cultures, life experiences, abilities, and identities. We know that true inclusion goes far beyond a statement in a handbook. It requires intentional, day-to-day commitment in how we hire, how we lead, how we communicate, and how we grow together.

We are dedicated to creating and maintaining a workplace that is free from discrimination and harassment in all forms. Every member of our team deserves to feel respected, valued, and empowered to do their best work.

Shero does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable law.

We are continuously working to build a culture where everyone belongs, not just on paper, but in practice.