Email & SMS Marketing Manager — Firearms / E-Commerce.

GrabAGun.com; Dallas (TX); On-site; USD 63,000 - 77,000; Full time

Job summary

GrabAGun is seeking an Email & SMS Marketing Manager to lead the strategy and execution of email and SMS communications for firearms and e-commerce channels. This on-site role in North Dallas/Farmers Branch will collaborate with Marketing, Merchandising, Catalog, Purchasing, and Creative teams to drive engagement and revenue.

The ideal candidate has 3+ years in email/SMS marketing, strong copywriting, and deep knowledge of high-volume e-commerce.

Qualifications

• 3+ years of experience in email, SMS, lifecycle, CRM, or e-commerce marketing.
• Experience with firearms industry knowledge is a plus.
• Experience with Klaviyo or Listrak is strongly preferred.
• Strong copywriting and communication skills.
• Strong analytical skills and ability to translate data into actionable improvements.
• Experience working in a high-volume e-commerce environment.
• Demonstrated ability to independently manage multiple campaigns and deadlines.
• Experience with Klaviyo or Listrak is strongly preferred.

Responsibilities

• Own the daily execution of email and SMS campaigns from planning through deployment.
• Build and maintain weekly and monthly promotional communication calendars.
• Develop compelling messaging across firearms, ammunition, accessories, and promotional offers.
• Manage audience segmentation, targeting, personalization, and automated customer journeys.
• Monitor deliverability, engagement, conversion, revenue, unsubscribe rates, and overall channel performance.
• Partner with Marketing, Merchandising, Catalog, Purchasing, and Creative teams to identify promotional opportunities.
• Develop and execute A/B testing strategies across subject lines, offers, creative, timing, frequency, and audience segments.
• Analyze campaign performance and use data to continuously improve engagement and revenue.
• Maintain a strong understanding of firearms industry products, brands, terminology, promotions, and customer behavior.
• Manage multiple campaigns and deadlines while maintaining accuracy and consistency across all customer communications.

Skills

Email marketing

SMS marketing

Lifecycle marketing

CRM

Analytical skills

High-volume e-commerce

Tools

Klaviyo

Listrak

Bloomreach

Braze

Attentive

Job description

Email & SMS Marketing Manager – Firearms / E-Commerce

You should know

Location: On-Site in North Dallas / Farmers Branch, TX
Compensation: up to $70K
Citizenship Requirements: U.S. Citizens and Green Card Holders only. No sponsorship is being offered at this time.

Why this role matters
GrabAGun's email and SMS channels are critical drivers of customer engagement, promotional performance, and revenue. The Email & SMS Marketing Manager will own the strategy and execution of these channels, ensuring customers receive relevant, timely, and compelling communications throughout the customer lifecycle.
This role will work closely with Marketing, Merchandising, Catalog, Purchasing, and Creative teams to turn products, promotions, and business priorities into effective customer communications.

What You'll Do

• Own the daily execution of email and SMS campaigns from planning through deployment.
• Build and maintain weekly and monthly promotional communication calendars.
• Develop compelling messaging across firearms, ammunition, accessories, and promotional offers.
• Manage audience segmentation, targeting, personalization, and automated customer journeys.
• Monitor deliverability, engagement, conversion, revenue, unsubscribe rates, and overall channel performance.
• Partner with Marketing, Merchandising, Catalog, Purchasing, and Creative teams to identify promotional opportunities.
• Develop and execute A/B testing strategies across subject lines, offers, creative, timing, frequency, and audience segments.
• Analyze campaign performance and use data to continuously improve engagement and revenue.
• Maintain a strong understanding of firearms industry products, brands, terminology, promotions, and customer behavior.
• Manage multiple campaigns and deadlines while maintaining accuracy and consistency across all customer communications.

What You Bring

• 3+ years of experience in email, SMS, lifecycle, CRM, or e-commerce marketing.
• Strong knowledge of the firearms industry, including products, brands, terminology, and customer behavior.
• Experience with email and SMS marketing platforms such as Listrak, Klaviyo, Bloomreach, Braze, Attentive, or similar platforms.
• Strong copywriting and communication skills with the ability to create compelling promotional messaging.
• Strong analytical skills and the ability to translate campaign data into actionable improvements.
• Experience working in a high-volume e-commerce environment.
• Demonstrated ability to independently manage multiple campaigns, projects, and deadlines in a fast-moving organization.
• Experience with Klaviyo or Listrak is strongly preferred.

What Success Looks Like
Grow revenue and customer engagement through smarter, faster, and more effective email and SMS communication.