Email Marketing Specialist ( Talent pool)

Lago; United States; Remote; USD 50,000 - 80,000; Full time

Benefits offered by this job

Remote Work

Growth Opportunities

Innovative Culture

Job summary

Lago is seeking a data-driven Email Marketing Specialist to plan, execute, and optimize email programs that drive engagement, retention, and revenue across our global audience. You’ll own lifecycle campaigns from strategy through testing and reporting.

The ideal candidate has 2–4 years of hands-on experience with major ESPs, strong copywriting, segmentation, analytics, and a solid understanding of deliverability and list hygiene. Remote-friendly, growth-focused team.

Qualifications

• 2–4 years of hands-on email marketing experience.
• Experience with at least one major email platform (Klaviyo, Mailchimp, HubSpot, ActiveCampaign).
• Experience building automated email flows and segmented campaigns.
• Strong email copywriting and performance analysis skills.
• Knowledge of CAN-SPAM and GDPR requirements.

Responsibilities

• Plan and execute promotional campaigns, newsletters, lifecycle emails end-to-end.
• Build and optimize automated flows including Welcome Series and Abandoned Cart.
• Develop audience segments and personalized messaging with dynamic content.
• Write compelling email copy and collaborate on mobile-responsive templates.
• Monitor deliverability and list hygiene; manage suppression lists.
• Conduct A/B tests and translate results into actionable optimizations.
• Monitor metrics and provide insights on revenue per email and engagement.
• Ensure compliance with email regulations.

Skills

Email marketing

Copywriting

Segmentation

Automation

Analytics

Deliverability

A/B testing

Compliance

Tools

Klaviyo

Mailchimp

HubSpot

ActiveCampaign

HTML/CSS

Job description

Email Marketing Specialist

Remote: Latin America, Philippines, Eastern Europe

Schedule: Full time and Part Time availability

Salary: USD negotiable based on experience.

Join the HireLago Vetted Talent Network

Looking for your next career opportunity with innovative global companies?

HireLago is a curated talent marketplace that connects exceptional professionals with fast growing companies across the U.S. and internationally. We don't just collect resumes, we carefully vet candidates to ensure they are ready to stand out when opportunities arise.

By applying to this role, you'll have the opportunity to:

Complete an interview with our recruiting team. Become part of our exclusive vetted talent community. Be considered for current and future opportunities that match your skills and experience. Gain visibility with our hiring partners, who actively search our marketplace for qualified professionals.

Our partners hire across a wide range of functions, including Operations, Customer Success, Marketing, Sales, Finance, HR, IT, Engineering, E-commerce, Executive Support, and more.

Whether you're actively looking for a new role or simply want to be ready when the right opportunity comes along, joining the HireLago talent network is a great way to get noticed.

About the Role

We are looking for a data-driven and creativeEmail Marketing Specialist to plan, execute, and optimize email marketing programs that driveengagement, customer retention, and revenue .

This role owns the email marketing lifecycle from campaign planning and audience segmentation through copywriting, deployment, testing, and performance analysis. The ideal candidate combines strong marketing instincts with technical platform expertise and a solid understanding of deliverability and list health.

The successful candidate will be comfortable managing bothone-time campaigns and automated lifecycle flows , while continuously using data and experimentation to improve results.

Key Responsibilities

Email Campaign Management

Plan and execute promotional campaigns, newsletters, lifecycle campaigns, and automated sequences. Manage campaigns from strategy through QA, deployment, and reporting. Ensure campaigns align with broader marketing and business objectives.

Email Automation & Lifecycle

Build and optimize automated flows, including: Welcome Series, Abandoned Cart, Post-Purchase, Browse Abandonment, Re-engagement / Win-back and Customer Lifecycle Identify opportunities to improve the customer journey through automation.

Segmentation & Personalization

Develop audience segments based on customer behavior, demographics, purchase history, engagement, and lifecycle stage. Implement personalized messaging and dynamic content where appropriate.

Copywriting & Creative

Write compelling, conversion-focused email copy. Collaborate with designers to develop engaging, mobile-responsive email templates. Maintain brand voice and messaging consistency.

Deliverability & List Health

Monitor email deliverability and sender reputation. Manage suppression lists and inactive subscribers. Conduct regular list hygiene and identify potential deliverability risks. Follow email marketing best practices.

Testing & Optimization

Conduct A/B tests across: Subject lines, CTAs, Content, Send times, Offers, Segments Use test results to develop a structured optimization strategy.

Analytics & Reporting

Monitor and report on:Open Rate,Click-Through Rate, Conversion Rate, Revenue per Email, Unsubscribe Rate, Bounce Rate and Deliverability. Translate performance data into actionable recommendations.

Compliance

Ensure campaigns follow applicable email marketing regulations, including CAN-SPAM and GDPR.

Requirements

2–4 years of hands‑on email marketing experience. 2+ years of experience with at least one major email marketing platform: Klaviyo, Mailchimp, HubSpot, ActiveCampaig or Similar platforms Demonstrated experience building and managing automated email flows. Experience creating segmented campaigns. Strong email copywriting skills. Experience analyzing email campaign performance. Understanding of email deliverability and list hygiene. Knowledge of CAN-SPAM and GDPR requirements. Strong QA and attention to detail. Ability to manage multiple campaigns and deadlines simultaneously. Strong english proficiency (B2-C1) Nice‑to‑Have Qualifications StrongKlaviyo experience Ecommerce or DTC email marketing experience. HTML/CSS knowledge for email customization. SMS marketing experience. Advanced segmentation and personalization. Lifecycle marketing experience. Experience developing structured A/B testing programs. Experience with revenue attribution and ecommerce analytics. Experience integrating email with broader CRM/customer data.

Benefits

• Remote Work: Work from anywhere—our team is global, and we value work‑life balance.
• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non‑Circumvention Agreement . This ensures a respectful and professional experience for everyone involved.