Digital Marketing Specialist Intermediate

Geisinger; Pennsylvania; Hybrid; USD 80,000 - 100,000; Full time

Job summary

Geisinger is seeking an Email Marketing Specialist to join a collaborative team of marketers, analysts, and digital experts. You will develop and execute email campaigns, build workflows in CRM and marketing platforms, and support multi-channel initiatives across email, SEO, and web properties.

The ideal candidate has hands-on experience deploying campaigns, strong Salesforce Marketing Cloud and Salesforce CRM expertise, and is detail-oriented, organized, and data-driven.

Qualifications

• High School Diploma or GED required.
• Minimum of 6 years of relevant experience required.
• Hands-on experience building, QA'ing, and deploying email campaigns.
• Strong Salesforce Marketing Cloud and Salesforce CRM expertise.

Responsibilities

• Develop campaign workflows in CRM and Marketing platforms.
• Design and implement marketing strategies across multiple channels, including email, SEO, and brand websites.
• Create and execute targeted emails, manage lists, segmentation and analysis.
• Ensure testing and proper deployment of marketing assets and web content.
• Collaborate with data analysts to build marketing personas for campaigns.
• Build or contribute to web analytics reports and optimization recommendations.
• Travel up to 25% for on-site meetings and events.

Skills

Email marketing

Campaign management

Multi-channel marketing

Data analysis

Education

High School Diploma or GED

Tools

Salesforce Marketing Cloud

Salesforce CRM

Job description

Location: Work from home (Pennsylvania) Shift: Days (United States of America) Scheduled Weekly Hours: 40 Worker Type: Regular Exemption Status: Yes

Job Summary: Proven, experienced digital marketer supporting the team with execution of digital communications across external channels. Has clear areas of single-point responsibility for specific initiatives and/or deep expertise on specific digital platforms and applications.

Job Duties:

• Develop campaign workflows in CRM and Marketing platforms.
• Design and implement marketing strategies across multiple channels, including email, SEO, and brand websites.
• Create and execute targeted emails, own list growth strategies, maintenance, segmentation, and analysis.
• Contribute to an excellent consumer experience by ensuring proper testing and implementation of marketing assets, web content, links, and navigation paths.
• Partner with system data analysts to create accurate marketing personas for targeted campaigns.
• Builds or contributes to web analytics reports and actionable optimization recommendations.
• Work is typically performed in an office environment.
• Accountable for satisfying all job specific obligations and complying with all organization policies and procedures.
• The specific statements in this profile are not intended to be all-inclusive.
• They represent typical elements considered necessary to successfully perform the job.
• *Relevant experience may be a combination of related work experience and degree obtained (Associate's Degree = 2 years; Bachelor's Degree = 4 years).

Position Details:

We're looking for an Email Marketing Specialist to join our collaborative, close-knit team. This is a great opportunity for someone who enjoys working with a supportive group of marketers, analysts, and digital experts who value partnership, innovation, and having fun while delivering impactful results. In this role, you'll develop and execute email marketing campaigns, build campaign workflows within CRM and marketing platforms, and support multi-channel marketing initiatives across email, SEO, and web properties. We're seeking someone with hand-on experience building, QA'ing, and deploying email campaigns, strong Salesforce Marketing Cloud and Salesforce CRM expertise, and experience using project management tools to manage timelines, priorities, and campaign execution. You'll manage audience segmentation, list growth, and campaign performance analysis while partnering with cross-functional teams to optimize the customer experience. The ideal candidate is detail-oriented, organized, and data-driven, with a passion for creating seamless, high-performing marketing programs that drive engagement and business results. This role may require up to 25% travel for on-site meetings, team collaboration, and business-related events.

Education:

High School Diploma or Equivalent (GED)- (Required)

Experience:

Minimum of 6 years-Relevant experience* (Required)

Certification(s) and License(s):

Skills: Computer Literacy, Teamwork

OUR PURPOSE & VALUES:

Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities.

• KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.
• EXCELLENCE: We treasure colleagues who humbly strive for excellence.
• LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
• INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
• SAFETY: We provide a safe environment for our patients and members and the Geisinger family.

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners.

Perhaps just as important, we encourage an atmosphere of collaboration, cooperation and collegiality.

Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Geisinger is committed to making better health easier for the more than 1 million people it serves. Founded more than 100 years ago by Abigail Geisinger, the system now includes nine hospital campuses, a 550,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. With nearly 24,000 employees and more than 1,600 employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually.

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and benefits for domestic partners.

Perhaps just as important, we encourage an atmosphere of collaboration, cooperation and collegiality.

For more information, visit www.geisinger.org, or connect with us on Facebook, Instagram, LinkedIn and Twitter.

* Does not qualify for J-1 waiver.

We are an Aff…

Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.