Email Marketing Specialist

Nashville Public Radio; Washington (District of Columbia); On-site; USD 60,000 - 80,000; Full time

Job summary

Nashville Public Radio in Washington, DC seeks an Email Marketing Specialist to craft and deploy newsletters, promotional campaigns, and automated sequences. You will design mobile-optimized emails and monitor multiple campaigns, ensuring timely and error-free execution.

You will run A/B tests, edit HTML as needed, and collaborate with stakeholders to maintain high quality, tracking metadata and compliance across devices.

Qualifications

• 2-3 years in email marketing in a large corporate environment with high volume and tight deadlines.
• Associate's degree required; a Bachelor's degree is a nice-to-have.
• Familiar with Braze, Salesforce, Squarespace and Jira; proficient in HTML editing and coding.

Responsibilities

• Leverage email technologies and templates to create and deploy mobile-optimized newsletters and campaigns.
• Monitor progress of multiple email campaigns, ensuring timely and error-free execution.
• Run A/B tests on subject lines and send times to improve performance.
• Oversee insertion of promotional banners within newsletters.
• Edit HTML for email campaigns (minor edits, not full coding).
• Manage workload and project communication via online tools.
• Ensure renderings across devices and legal/compliance metadata for tracking.

Skills

Email Marketing

HTML editing

Photoshop

Education

Associate's degree

Bachelor's degree

Tools

Braze

Salesforce

Squarespace

Jira

HTML editing tools

HTML coding

Job description

Requirements

• 1.) 2-3 years in email marketing in a large corporate environment w/high-volume/tight deadlines
• 2.) Associate's degree
• 3.) Versed in related marketing tools (i.e., Braze, Salesforce, Squarespace, etc.)
• 4.) Proficient with Jira or similar
• 5.) Experienced in Photoshop, HTML editing tools, and HTML coding

Nice-to-Haves:

• Project management experience
• Bachelor's degree

Flexible with scheduling for breaking news (not regularly, but on occasion, as needed)

Responsibilities:

• Leverage email technologies and design templates to create and deploy mobile-optimized newsletters, promotional email campaigns, and automated sequences.
• Monitor progress of National Geographic’s email campaigns (generally managing about 10 campaigns at a time in various stages), ensuring timely and error-free execution.
• Run A/B tests on subject lines, calls-to-action, and send times to improve performance.
• Oversee the insertion of promotional banners within newsletters.
• Refine email campaigns by editing HTML (minor editing, not full email coding).
• Manage workload, assignments, and project communication effectively via online project management tools.
• Follow quality assurance steps and ensure compliance of all emails ensuring proper rendering across devices, legal compliance, and maintaining appropriate metadata for tracking.
• Send email campaign proofs out for approval and request feedback/approval to various stakeholders.