Email Marketing Specialist

Bed Bath & Beyond; Seattle (WA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Paid time off

Vision insurance

Job summary

Bed Bath & Beyond is seeking an Email Marketing Specialist to develop, implement, track and optimize our B2C campaigns across all digital channels, including SMS. You will lead campaigns from concept to execution, collaborating with team members and vendors to ensure timely launches.

The role focuses on building targeted audiences, executing tests, and using data to personalize messages while maintaining compliance with international regulations.

Qualifications

• Proven experience managing an email marketing program.
• Hands-on experience with marketing automation platforms.
• Knowledge of email regulations (GDPR/CASL) and compliance.
• Experience growing and analyzing large email databases.
• Experience building email campaigns from scratch.

Responsibilities

• Produce and execute all email and SMS campaigns from templates, HTML, copy, QA, and scheduling.
• Support lifecycle programs: prospecting, win-back, nurturing, post-purchase, loyalty, and transactional emails.
• Build segments to drive engagement and revenue against KPIs.
• Manage email/SMS calendar aligned with priorities and forecasts.
• Use customer data to personalize messages.
• Run A/B tests and analyze results to improve performance.
• Collaborate with designers and copywriters to optimize email creative.
• Render test across devices and email clients to ensure compatibility.
• Provide regular performance reports with opens, clicks, revenue, and unsubscribes.

Skills

Email marketing

Marketing automation

Regulatory compliance (GDPR/CASL)

Analytics & reporting

Copywriting

Tools

Google Analytics

HTML/CSS

SQL querying

Marketing CMS tools

A/B testing

Job description

Email Marketing Specialist

If you live and breathe digital marketing, we want to talk to you. We are looking for an Email Marketer to develop, implement, track and optimize our digital B to C marketing campaigns across all digital channels, including Amazon and mass market. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

We are seeking a talented Email Marketing Specialist to drive our three in‑house brands:

• Liberator – A brand category of erotic luxury goods and iconic positioning shapes /sex furniture for enhancing sensuality and intimacy. See www.liberator.com and our blog www.liberator.com/unzipped.
• Jaxx – Diverse range of casual fashion furniture including kids seating, daybeds, sofas and indoor/outdoorbeanbags made from virgin and re‑purposed polyurethane foam (www.jaxxbeanbags.com).
• Avana – Top‑of‑bed comfort products, also assistive in relieving certain medical conditions associated with acid reflux and chronic pain (www.avanacomfort.com).

Responsibilities

• Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win‑back, nurturing, post‑purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Use customer data such as web‑behavior to drive the message and content personalization.
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
• Mitigate email and SMS frequency between program touchpoints to minimize database churn, including marketing campaigns, triggered emails, promotional emails, and transactional emails.
• Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
• Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
• Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
• Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Requirements

• Proven experience managing an email marketing program.
• Hands‑on experience in marketing automation platforms.
• Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
• Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
• Experience building an email marketing campaign from scratch.
• Proficient in Google Analytics, HTML/CSS, A/B testing, and other CMS tools.
• Experience using SQL and similar queries to analyze data.
• Proficient in data analytics to determine important data and suggest improvements.
• Knowledge of SEO/SEM.
• Excellent written communication skills.
• Strong project management skills and exceptional attention to detail.

Job Type

Full‑time

Benefits

• Paid time off
• Vision insurance

Location

In person – Atlanta, GA 30360 (Relocate before starting work (Required))