Internal Email Marketing Manager

3 Little Birds Interactive; Washington (District of Columbia); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Competitive salary and benefits

Free gym membership

Flexible work hours

Training stipends

Casual work environment

Job summary

A leading media company seeks an Email Marketing Manager to enhance their email program. You will manage email campaigns, implement testing strategies, and analyze performance metrics. The ideal candidate will have 2+ years of relevant experience and a strong analytical background. This position offers a competitive salary, comprehensive benefits, and a supportive, flexible work environment. Join us if you are detail-oriented and passionate about driving results through effective email strategies.

Qualifications

• 2+ years’ experience directly managing an email marketing program for a company.
• Hands-on experience with an email service provider.
• Ability to turn analysis into action, execute timelines, and build test plans.

Responsibilities

• Leverage email program to deliver new customers.
• Plan, test, and execute monthly email campaigns.
• Manage email sequence and analyze customer behavior.

Skills

Email marketing program management

Strong analytical skills

A/B and multivariate testing

Creative design

Education

Bachelor’s or Master’s degree

Tools

MailChimp

Lyris

Job description

4th fastest growing media company in the USA.

Job Description

4th fastest growing media company in the United States seeks a savvy marketer to manage both trigger and batch email communications with our internal email marketing database as well as current subscribers. The internal Email Marketing Manager will take responsibility for developing, executing and optimizing email campaigns already in place and build and manage a test plan to identify opportunities to take the company's current program to the next level. Success in this role requires a passion for email marketing and insight and experience as to best practices around effective messaging, send frequency, creative layout, deliverability, list segmentation, reporting, analysis and testing strategies.

Responsibilities

• Leverage the internal email program to deliver tens of thousands of new customers per month
• Plan, test and execute 30+ monthly internal batch email campaigns
• Manage our current trigger email sequence over 15 customer touch points, seek to double current response rates using lifecycle and behavioral analysis of customer behavior
• Execute at least 50 new email creative design and messaging tests per quarter in an effort to unseat our current creative champions
• Merge data from our internal tracking tools and ESP to provide routinized daily analysis on campaign performance and test results
• Prepare monthly forecasts for new customer generation which you’ll seek to outperform
• Identify and source third party data sets which can provide actionable insight to improve response rates on the more than one million records in our current marketing database
• Increase deliverability rates by 75% from current levels
• Manage and enhance current technology platforms supporting our email program (ranging from Lyris to MailChimp) and test new tools that can drive greater program efficiency
• Track competitive marketplace trends and execute test to estimate the impact of adopting similar strategies internally
• 99.999% error-free / accuracy rating – our customers will appreciate your attention to detail

Benefits

• Competitive salary and benefits, including comprehensive medical and dental insurance
• Free gym membership
• Flexible work hours with generous vacation and leave policies
• Stipends for attending various training programs and conferences
• A casual, fun and fast paced work environment with unrivaled peers

Qualifications

• 2+ years’ experience directly managing an email marketing program for a company
• Hands-on day-to-day experience on a hosted email service provider
• Strong analytical skills and clear understanding of channel metricsAbility to turn analysis into action, execute to timelines, and build sophisticated test plans
• Expertise in designing, measuring, and explaining A/B and multivariate testing
• Elegant copy writer with keen eye for creative design
• Deep understanding of CAN-SPAM compliance standards
• Self-motivated and have a positive attitude and work well with a strong team
• Desire to contribute to the hyper-growth and culture of a successful technology company
• Bachelor’s or Master’s degree with strong track record of academic performance
• Preference for candidates who are able to build HTML creatives from scratch

Additional Information

Interested candidates should send cover letter and resume to [e-mail] or apply directly online. Please, only candidates with relevant experience need apply.