Email Marketing Manager

Extreme Networks; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

Join an established industry player as an Email Marketing Manager, where you'll lead strategic email campaigns that enhance customer engagement and drive revenue growth. This dynamic role involves planning, content creation, and performance analysis, allowing you to leverage your expertise in email marketing best practices and data-driven strategies. Collaborate with diverse teams to create compelling content and optimize campaigns for maximum impact. This innovative firm values inclusion and is committed to fostering a workplace where everyone can thrive. If you're passionate about making a difference in the digital marketing landscape, this opportunity is for you!

Qualifications

• 5+ years of email marketing experience with a successful campaign track record.
• Strong analytical skills and proficiency in data analysis tools.

Responsibilities

• Develop and implement comprehensive email marketing strategies.
• Track and analyze key email metrics to optimize campaigns.

Skills

Email Marketing

Data Analysis

Project Management

Communication Skills

Interpersonal Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Marketo

Salesforce

Google Analytics

Excel

Job description

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme.

Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them.

Become part of Something big with Extreme! As a global networking leader, learn why there’s no better time to join the Extreme team.

Email Marketing Manager

The Email Marketing Manager will be responsible for the strategic development and execution of email marketing campaigns that drive customer engagement, retention, and revenue growth. This role involves managing the end-to-end process of email marketing, including planning, content creation, segmentation, deployment, and performance analysis. The ideal candidate will have a strong understanding of email marketing best practices, a data-driven approach, and experience in using marketing automation tools.

Responsibilities:

1. Develop and implement a comprehensive email marketing strategy aligned with overall marketing and business objectives.
2. Plan and execute targeted email campaigns, including promotional, lifecycle, transactional, and triggered emails.
3. Design, implement, and optimize targeted email campaigns aimed at specific accounts within our ABM strategy. Focus on nurturing high-value leads and deepening relationships with key stakeholders.
4. Utilize advanced segmentation techniques to create highly targeted and personalized email campaigns.
5. Implement dynamic content and personalization strategies to enhance email relevance and engagement.
6. Work closely with the localization team to ensure that all email content is translated accurately and culturally adapted for various international markets.
7. Collaborate with the content and design teams to create compelling email copy and visuals and ensure email content is consistent with brand voice and messaging guidelines.
8. Manage the setup, testing, and deployment of email campaigns using marketing automation platforms (e.g., Marketo).
9. Develop and maintain automated email workflows, drip campaigns, and re-engagement campaigns.
10. Track and analyze key email metrics (e.g., open rates, click-through rates, lead conversion rates, unsubscribe rates, and pipeline).
11. Conduct A/B tests to optimize subject lines, content, and calls to action.

Experience and Skills Required:

1. Bachelor’s degree in marketing, Business, Communications or a related field.
2. 5+ years of experience in email marketing, with a proven track record of managing successful campaigns.
3. Strong analytical skills and proficiency in using data analysis tools (e.g., Google Analytics, Excel).
4. Experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce) is a plus.
5. Excellent communication and interpersonal skills, with the ability to work effectively in a team environment.
6. Strong project management skills and the ability to handle multiple priorities in a fast-paced setting.
7. Results-oriented mindset with a focus on driving measurable outcomes.
8. Experience with email compliance regulations and best practices.

Location: Remote USA – Salary based on qualifications 80-110k

We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status.