Email Marketing Manager

Validity; Boston (MA); On-site; USD 75,000 - 100,000; Full time

Job summary

A leading company in marketing technology seeks an Email Marketing Manager in Boston to drive effective email programs that enhance customer engagement and retention. Your strategic vision and execution skills will help optimize our email communications, utilizing tools like Salesforce Account Engagement and Customer.io while upholding best practices in compliance. This is a pivotal role that combines creativity with data analysis to achieve impactful results.

Benefits

Flexible work environment

Health and wellness programs

Career development opportunities

Qualifications

• 5+ years of experience in email marketing, with at least 2 years in a B2B SaaS environment.
• Strong grasp of HTML/CSS and ability to manage scalable design systems.
• Analytical mindset with experience in campaign performance reporting.

Responsibilities

• Own email marketing strategy and execution across multiple platforms.
• Lead development of nurture programs and triggered campaigns.
• Ensure compliance with global privacy regulations.

Skills

Email Marketing Strategy

Data-Driven Marketing

Project Management

HTML/CSS

A/B Testing

Email Personalization

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce Account Engagement

Customer.io

Job description

About the Role
At Validity, we help the world’s top brands ensure their data is accurate, reliable, and ready to drive business results. We’re looking for a strategic and execution-oriented Email Marketing Manager to lead the planning, execution, and optimization of our email marketing initiatives across the customer lifecycle. You’ll play a critical role in driving engagement, pipeline growth, and retention through data-driven, impactful email programs.

As a key member of our lifecycle marketing team, you’ll bring a mix of creative and technical expertise to shape our global email strategy, ensure flawless execution, and continuously improve performance. You’ll manage our email systems, collaborate cross-functionally, and uphold the highest standards of compliance and deliverability.

Position Duties and Responsibilities

• Own end-to-end email marketing strategy and execution across platforms like Salesforce Account Engagement (formerly Pardot) and Customer.io to drive customer engagement, product adoption, and revenue.
• Manage Validity’s email design system and template library, ensuring scalability, consistency, and alignment with brand standards.
• Lead the development and execution of nurture programs, triggered campaigns, and newsletters across the customer lifecycle.
• Establish and maintain a performance-driven email calendar aligned with business goals and marketing initiatives.
• Oversee campaign QA, deliverability best practices, segmentation, personalization, and A/B testing strategy.
• Incorporate personalization at scale using dynamic content, behavioral triggers, and data-driven segmentation to deliver relevant and timely messaging across the customer journey.
• Partner with analytics and marketing ops to report on email performance, uncover insights, and continuously optimize results.
• Proactively identify and resolve technical issues within the email tech stack, including integration and automation challenges.
• Ensure full compliance with global privacy regulations (CAN-SPAM, GDPR, etc.) and champion email best practices across the organization.
• Collaborate cross-functionally with content, product marketing, design, and sales teams to deliver cohesive, high-impact email communications.

Required Experience, Skills, and Education

• 5+ years of experience in email marketing, with at least 2 years in a B2B SaaS environment.
• Proven ability to lead email marketing strategy and execution in Salesforce Account Engagement (formerly Pardot) and Customer.io is required.
• Strong grasp of HTML/CSS for email and experience maintaining scalable design systems.
• Hands-on experience with email personalization tools and dynamic content to deliver targeted, relevant messaging at scale.
• Analytical mindset with experience in campaign performance reporting and A/B testing methodologies.
• Excellent project management skills with the ability to balance multiple initiatives and meet deadlines.
• Highly collaborative with strong communication skills and a proactive, solution-oriented mindset.
• Familiarity with data privacy regulations and email compliance standards.
• Experience working across global teams and with multiple stakeholder groups is a plus.

About Validity

For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers – using trustworthy data as a key advantage. Validity’s flagship products – Everest, DemandTools, BriteVerify, and GridBuddy Connect – are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.

Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.

Headquartered in Boston, Validity has offices in Denver, London, Sao Paulo, and Sydney. For more information, connect with us on LinkedIn, Instagram, and Twitter.

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Validity is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status (including pregnancy and pregnancy-related conditions, childbirth, post childbirth, nursing mother, parent of a young child and parent of a foster child), gender (including gender identity and expression), sexual orientation, marital status (including registered domestic partner status), or any other characteristic protected by applicable federal, state, or local law.

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