Marketing Manager

Guidelight; Worcester (MA); Remote; USD 70,000 - 90,000; Full time

Job summary

Guidelight Health is searching for a passionate Marketing Manager to develop and execute marketing strategies that connect communities with transformative care. This remote position involves managing multi-channel campaigns, building brand presence, and integral collaboration with cross-functional teams to enhance outreach and engagement.

Qualifications

• 5-7 years of experience in marketing, preferably in healthcare or mission-driven organizations.
• Exceptional interpersonal, relationship-building, and listening skills.
• Experience in behavioral health or DEI communications preferred.

Responsibilities

• Develop and manage marketing plans across digital, print, and community channels.
• Analyze campaign results, track KPIs, and iterate based on insights.
• Lead content development that reflects our compassionate brand voice.

Skills

Project Management

Communication

Digital Marketing

Content Creation

Creative Thinking

Interpersonal Skills

Education

Bachelor's degree in marketing, communications, business

Tools

HubSpot

Google

Social Media

Canva

SEO/SEM

Job description

Guidelight Health is a cutting-edge behavioral healthcare company dedicated to transforming lives through high-quality PHP (Partial Hospitalization Program) and IOP (Intensive Outpatient Program) services. As a newly launched organization, we are on a mission to redefine the behavioral health industry by delivering exceptional care, utilizing state-of-the-art facilities, and prioritizing the well-being of those we serve. At Guidelight Health, we are building a team of passionate, forward-thinking professionals who are eager to be part of this exciting journey to reshape mental health care. Join us in making a lasting impact!

Description

Title: Marketing Manager

Reports to: Head of Marketing and Communications

Department/Location: Remote

FLSA Status: Exempt

Guidelight Health provides intermediate levels of care that are structured, transformative, personalized, and accessible. Guidelight is an Equal Opportunity Employer. We are passionate about fostering an environment where everyone, irrespective of their race, gender, sexual orientation, or background, feels valued and included.

Summary

We're seeking a skilled and mission-aligned Marketing Manager to lead and execute strategies that connect people to life-changing care. Reporting to the Head of Marketing and Communications, this individual will oversee multi-channel campaigns and content creation, build brand presence, and help shape the way we communicate our values to the communities we serve. This role requires both strategic thinking and hands-on execution.

Responsibilities

• Develop and manage marketing plans and tactics across digital, print, and community channels.
• Partner cross-functionally with clinical, operations, and outreach teams to amplify impact.
• Manage Google reviews and client testimonials.
• Coordinate event management and support.
• Manage and grow digital presence (social media, email, SEO, website content).
• Lead content development, storytelling, and campaigns that reflect our compassionate brand voice.
• Analyze campaign results, track KPIs, and iterate based on insights.
• Support internal communications as well as People teams with recruitment and retention.
• Help steward Guidelight's identity as a trusted, people-first healthcare provider.
• Develop and implement effective internal communication programs utilizing multi-channel approaches to keep teammates engaged and informed about company events, programs, issues, and priorities.
• Support other communication functions as needed.
• Perform other reasonable job duties as assigned.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.
• 5-7 years of experience in marketing, preferably in healthcare, wellness, or mission-driven organizations.
• Strong project management and communication skills.
• Experience with digital marketing tools (HubSpot, Google, social media, Canva, SEO/SEM, etc.).
• Creative thinker with a passion for meaningful work and community-building.
• Exceptional interpersonal, relationship-building, and listening skills.
• Experience in behavioral health, DEI communications, or storytelling for impact is preferred but not required.