Email Marketing Lead

Kaloiq; Beverly Hills (CA); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Open salary bands

Health insurance

Flexible time off

Learning fund

Home office stipend

Profit sharing

Annual team retreat

Parental leave

Job summary

Kaloiq in Beverly Hills is looking for a Senior Email Marketing Specialist to own the email channel strategy and execution. You will be responsible for managing 218K subscribers, optimizing the welcome series, and running the weekly newsletter. This role requires strong writing skills and firm knowledge of deliverability metrics.

The ideal candidate has over 5 years of email marketing experience in a B2B SaaS or DTC environment. This position is fully remote with a flexible work schedule and extensive perks including open salary bands, health insurance, and a learning fund.

Qualifications

• 5+ years running email at a B2B SaaS or DTC brand.
• Ability to write effective email content.
• Experience with Customer.io, Iterable, or Braze.
• Understanding of email deliverability metrics.
• Demonstrated success in email channel management.

Responsibilities

• Own the email channel strategy and execution.
• Rebuild and optimize the welcome series.
• Produce and manage the weekly newsletter.
• Create a win-back program for lapsed users.
• Ensure email deliverability and list hygiene.

Skills

Email marketing experience

Strong writing skills

Familiarity with Customer.io or similar

Deliverability knowledge

Experience in B2B SaaS or DTC

Job description

About KALO IQ

KALO IQ is the influencer marketing platform brands use to find, vet and run campaigns with 150 million hand-verified creators. Zero bots. Zero fake followers. Verified by humans not scrapers.

We were founded in December 2015 in Beverly Hills. Today we serve 200+ paying brands across DTC, eCommerce and SaaS. The team is 50 people, remote first, with one in-person retreat a year.

Our values: first always. Ship the week not the quarter. Verify by human. Write things down. No-ego doers. Numbers over opinions. Read more on our careers page.

About the role

Own the email channel for KALO IQ. 218K subscribers, 12 lifecycle campaigns, the biggest revenue channel we have not maximized. This is a senior individual contributor role. You will own outcomes not tasks. You will work async with a small team that ships every week.

Who you will work with

This role reports to the marketing leadership team. Day to day with the content team and the demand gen lead. Weekly check-in with product on lifecycle triggers.

What you will do

• Own the email channel end to end. Strategy, list health, deliverability, lifecycle, campaigns, reporting. We have 218,400 subscribers and the channel produces 17% of new trials. We think it should produce 28%.
• Rebuild the welcome series. 6 emails over 14 days. The current one was written 11 months ago and has a 22% open rate. Get it to 38%.
• Run the weekly newsletter. Every Thursday. 218K recipients. You write or edit every line. We have an editorial calendar but you own the final ship.
• Build the win-back program. We have 41,200 lapsed users. You will design the sequence, run the test and we will know in 30 days if it works.
• Own deliverability like an engineer. SPF, DKIM, DMARC, sending reputation, list hygiene. The numbers don't care how good the copy is if the email lands in spam.

Skills and experience we look for

• 5+ years running email at a B2B SaaS or DTC brand. Bonus if you have run a list above 100,000 subscribers through a domain warming process.
• You can write. Subject lines, preview text, body, CTAs. We will ask for 3 sample emails you have actually sent, with real open and click rates.
• You know one of Customer.io, Iterable or Braze deeply. You can build a 7-step lifecycle journey with branches without a 4-hour vendor support call.
• You can read deliverability data. SPF, DKIM, DMARC, sender score, BIMI, list cleaning. You have at least once recovered a domain reputation from below 70.
• You have killed an email channel that wasn't working and replaced it with one that did. You know when to declare bankruptcy on a list and start over.

Perks and benefits

Open salary bands. We publish the range on every job. We do not negotiate down.

Work remote

Live where you do your best work. We do not track hours. We track shipped work.

4-day work weeks

The fifth day is yours. Catch up, rest or take a long weekend.

Health insurance

Full medical, dental and vision for team. International stipend matches local cost.

Home office stipend

$1,200 on signup. $400 a year after. Pick your chair, desk or monitor.

Learning fund

$1,800 a year for courses, conferences or coaching. No approval under $300.

New laptop

MacBook Pro or equivalent on day one. Refreshed every 3 years.

AI tools stipend

$84 a month for any AI tools you use. ChatGPT, Claude, Cursor, Lovable.

Flexible time off

No set limit. Minimum 22 days required. We mean it.

Profit sharing

When we hit annual revenue target every full timer gets a share.

Parental leave

16 weeks fully paid for all new parents. Plus 4 weeks ramp back at 80%.

Annual team retreat

One in-person retreat a year, 6 days, all expenses covered.