Email Marketing Manager - Brand Hackers

Up Collective; United States; Remote; USD 53,000 - 60,000; Full time

Benefits offered by this job

WFH allowance

Birthday off

Unlimited coaching with MoreHappi

Full Up World Membership

Monthly WFH allowance

Job summary

Up Collective is seeking an Email Marketing Manager to join our fully remote team. You will manage CRM campaigns across 4+ challenger brands, act as a Klaviyo expert, and drive engagement, retention, and loyalty.

You’ll audit CRM setups, craft content, and lead a small team of marketers and freelancers. The role offers a fully remote setup with occasional quarterly meetups in London, flexible time zones within +/-2 hours of London, and a competitive package with WFH allowance and development

Qualifications

• Minimum 4 years of hands-on CRM/email marketing experience, particularly with D2C FMCG brands.
• Strong understanding of Klaviyo, with the agility to work with Mailchimp and other CRM platforms.
• Design customer journeys and personalise experiences within CRM.
• Excellent analytical skills.
• Proactive, self-motivated, and confident working independently.
• Excellent communication skills both written and verbal.
• Excellent project and time management skills.
• A strong design eye and skills using Canva or your preferred design software.
• Background in agencies a plus!

Responsibilities

• Work across 4+ brands at any one time with Brand Hackers or client's marketing teams.
• Be a Klaviyo expert and lead CRM activities.
• Produce CRM audits for brand partners.
• Plan, execute, and optimise multi-channel CRM campaigns (email, push, SMS).
• Copywrite and design campaign emails using templates or create your own.
• Analyse campaign performance and inform strategy.
• Bring fresh ideas to test and learn for partner brands.
• Report outcomes and insights to stakeholders.
• Manage 1–2 direct reports and coordinate fractional marketers.

Skills

Klaviyo expert

CRM & email marketing

D2C FMCG experience

Campaign planning

Data-driven storytelling

Team leadership

Analytical mindset

Canva design skills

Tools

Klaviyo

Mailchimp

CRM platforms

Job description

We help challenger brands fight smarter, think sharper, and win bigger.
We build experienced fractional teams that slot in like puzzle pieces, bringing the right expertise and energy exactly when a brand needs it. We're not a typical agency or a one-person show. We're a team of specialists across the whole marketing mix, from brand strategy and social to performance and web development, and we've worked on more than 100 brands. All that shared experience is what keeps our ideas sharp.

In four years we've grown from two people to more than 20, with case studies we're proud of and a reputation that keeps building. We work with established challengers like Tony's Chocolonely and fast-growing startups like Seep, across FMCG, Beauty, Luxury, Film and beyond. The briefs are varied, covering customer insight, brand strategy, campaign planning and comms. If you want to work on brands with something to prove, alongside people who love doing it, you'll fit right in.

We’re now looking for an Email Marketing Manager to join the team.

The Role

As our brand partners continue to prioritise email marketing and CRM to support their growth, we are seeking an adept Email Marketing Manager to join our team.

This is an exciting and diverse role which will see you doing a bit of everything from auditing CRM set-ups and performance, crafting a newsletter content strategy, implementing the strategy or managing a team of executives and freelance to deliver.

You will...

• Work across 4+ brands at any one time, as part of a wider team of Brand Hackers or directly alongside the brand's marketing team
• Be a Klaviyo expert - Klaviyo is your bread and butter
• Producing CRM audits for our brand partners
• Planning, executing, and optimising multi-channel CRM campaigns for exciting challenger brands (email, push, SMS) focused on engagement, retention, and loyalty
• Copywriting and designing campaign emails, using in-house designed templates or creating your own, to produce standout campaign materials
• Analysing and interpreting campaign performance metrics to inform strategy and continuous improvement
• Bringing fresh, innovative ideas to test, learn, and push boundaries for our partner brands
• Reporting key campaign outcomes, learnings, and insights to stakeholders
• Comfortable managing 1 - 2 direct reports
• Acting as the main point of contact for your brand partners, with the opportunity to lead a squad of fractional marketers owning other marketing channels.

You'll have...

• Minimum 4 years of hands-on CRM/email marketing experience, particularly with D2C FMCG brands
• Strong understanding of Klaviyo, with the agility to work with Mailchimp and other CRM platforms
• Demonstrable understanding of how to design customer journeys and personalise experiences within CRM
• Excellent analytical skills
• Proactive, self-motivated, and confident working independently
• Excellent communication skills both written and verbal
• Excellent project and time management skills
• A strong design eye and skills using Canva or your preferred design software
• Background in agencies a plus!

Working rights in the UK are required. We are currently unable to sponsor visas.

What we offer

An Opportunity to work with the coolest challenger brands in the market and help shape one of the fastest-growing agencies out there.

Salary of 40-45k dependent on experience

A FULLY REMOTE role. For this role, we can work towards a +/-2 hour time difference with quarterly meet ups in London. We offer a competitive package with WFH allowance, personal development support, enhanced parental leave, and unlimited coaching.

Grow alongside some of the brightest talent in brand growth and marketing, driven by shared purpose and success.

• 25 days holiday plus bank holidays.
• Monthly working-from-home allowance to be spent on coffee or co-working
• Birthday off
• Enhanced paternity/maternity leave & pay
• Unlimited coaching with MoreHappi
• Full Up World Membership
• Our commitment to your development.
• We believe you shouldn’t have to wait until you start a job to see the benefits. Our handbook is open here.