Email Marketing & Digital Channel Lead
CLM Dallas Chapter
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Descrizione del lavoro
Liberty Mutual Insurance seeks an Associate Marketing Manager, Email & Digital Channels to own the email channel strategy and end-to-end execution for Global Risk Solutions North America. You will lead journeys in Salesforce Marketing Cloud, collaborate with creative services and cross-functional teams, and drive data-informed improvements across digital channels including social, advertising and web.
The role requires strategic thinking, technical execution, and strong communication skills to
Competenze
- Bachelor's degree in Marketing, Business, Communications or related field.
- 5+ years of marketing experience in a fast-paced organization.
- Strong knowledge of email marketing concepts and channel optimization.
- Hands-on experience with Salesforce Marketing Cloud and journey building.
Mansioni
- Own the email marketing channel strategy, execution, and optimization.
- Manage end-to-end email execution from planning to testing and deployment.
- Partner with cross-functional teams to deploy email campaigns and digital experiences.
- Lead A/B testing and analyze performance to inform improvements.
- Ensure SFMC hygiene, data extensions, suppression lists, and governance.
Conoscenze
Formazione
Strumenti
Descrizione del lavoro
Liberty Mutual Insurance seeks an Associate Marketing Manager, Email & Digital Channels to own the email channel strategy and end-to-end execution for Global Risk Solutions North America. You will lead journeys in Salesforce Marketing Cloud, collaborate with creative services and cross-functional teams, and drive data-informed improvements across digital channels including social, advertising and web.
The role requires strategic thinking, technical execution, and strong communication skills to
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