Email Marketing & CRM Manager

SynergenX; Houston (TX); Sur place; USD 75 000 - 105 000; Plein temps

Avantages offerts par ce poste

Competitive base compensation

Comprehensive benefits package

401(k) with company match

Company-paid life insurance

Paid time off and holidays

Short-term and long-term disability

Résumé du poste

SynergenX is seeking an Email Marketing & CRM Manager to own HubSpot strategy across the customer journey. You’ll build campaigns, automate workflows, and create targeted audiences to drive engagement and retention.

The role is onsite in Northwest Houston, requiring 3+ years in HubSpot and strong writing skills. You’ll collaborate across Marketing, Creative, Operations, Data, IT, and leadership to improve performance.

Qualifications

• Bachelor's degree or equivalent professional experience in marketing, CS, or communications.
• 3+ years of hands-on HubSpot experience, including workflows, lists, automation, and reporting.
• Experience in email marketing, CRM marketing, lifecycle marketing, and marketing automation.
• Experience building multi-step nurture campaigns and automated journeys.
• Strong segmentation and lifecycle marketing knowledge.
• Strong writing and communication skills.
• Strategic thinker who can also execute campaigns.
• Excellent organizational skills and ability to manage multiple projects.
• Collaborative across departments.

Responsabilités

• Develop and execute email marketing strategies across SynergenX brands.
• Build engaging campaigns focused on lead generation and patient/customer lifecycle.
• Create and manage email calendars around promotions and launches.
• Write clear, engaging email communications and calls-to-action.
• Build targeted nurture campaigns for leads and patients.
• Create multi-step automated journeys in HubSpot.
• Manage HubSpot workflows, lists, segmentation, and reporting.
• Develop audience segments based on demographics and behavior.
• Monitor performance and troubleshoot issues as needed.
• Establish and track email marketing KPIs.

Connaissances

Audience segmentation

Lifecycle marketing

Strong writing

Data-driven decision making

Strategic thinking

Collaboration

Formation

Bachelor's degree or higher

Outils

HubSpot

CRM platforms

Email marketing tools

Marketing analytics dashboards

Microsoft Office

Google Workspace

Adobe Photoshop

Description du poste

Email Marketing & CRM Manager

Location: Northwest Houston, TX 77070 | 100% Onsite

Employment Type: Full-Time | Exempt

Reports To: Senior Copywriter

Join Our Marketing Team!

SynergenX is looking for an Email Marketing & CRM Manager who loves combining creativity, strategy, technology, and data to create meaningful customer and patient experiences.

If you enjoy building email campaigns, creating automated journeys, analyzing performance data, and finding new ways to connect with audiences, this could be a great fit for you!

In this role, you’ll take ownership of our email marketing and HubSpot strategy across the customer and patient journey. You’ll have the opportunity to build campaigns from the ground up, develop automated workflows, create targeted audiences, write engaging communications, and continuously improve performance through testing and analytics.

This is a hands-on role for someone who enjoys both developing the strategy and bringing it to life.

Onsite Work Requirement

• Remote work is not available.
• Relocation or relocation assistance is not available.
• The ability to work onsite is an essential function of this position.

What You’ll Be Doing

• Develop and execute email marketing strategies across SynergenX brands, services, and patient/customer lifecycle stages.
• Build engaging campaigns focused on lead generation, appointment conversion, patient retention, reactivation, referrals, and education.
• Create and manage email marketing calendars around promotions, service launches, seasonal campaigns, and company initiatives.
• Write clear, engaging email communications and calls-to-action.
• Build targeted nurture and follow-up campaigns for leads and patients at different stages of their journey.
• Create multi-step automated customer and patient journeys in HubSpot.
• Manage HubSpot workflows, lists, segmentation, campaigns, automation, and reporting.
• Develop audience segments based on demographics, location, service interest, engagement, appointment activity, and behavior.
• Maintain lifecycle stages, contact properties, workflow logic, suppression rules, and audience criteria.
• Identify opportunities to automate manual marketing processes and improve efficiency.
• Partner with Marketing, Creative, Operations, Sales/Call Center, Data, and IT teams.
• Monitor campaign and workflow performance and troubleshoot issues when needed.
• Establish and track email marketing and lifecycle KPIs.
• Test subject lines, messaging, creative, offers, timing, audiences, and calls-to-action to continuously improve results.
• Maintain organized HubSpot campaign documentation, workflows, naming conventions, and audience definitions.

What We’re Looking For

• Bachelor’s degree in Marketing, Computer Science, Communications, or a related field, or equivalent professional experience.
• 3+ years of hands‑on HubSpot experience, including workflows, email campaigns, lists, segmentation, automation, and reporting.
• Experience in email marketing, CRM marketing, lifecycle marketing, marketing automation, or a similar role.
• Experience building multi‑step nurture campaigns and automated customer journeys.
• Strong understanding of customer segmentation and lifecycle marketing.
• Strong writing and communication skills.
• Comfortable analyzing campaign performance and using data to improve results.
• Ability to think strategically while also personally building and executing campaigns.
• Strong organizational skills with the ability to manage multiple projects and priorities.
• Collaborative mindset with the ability to work effectively across multiple departments.

Technical Skills

Hands‑on experience with:

• HubSpot
• CRM and marketing automation platforms
• Email marketing tools
• Marketing analytics and reporting dashboards
• Audience segmentation and data management
• Microsoft Office
• Google Workspace
• Adobe Photoshop

HTML experience is preferred.

What We Offer

• Competitive base compensation
• Comprehensive benefits package
• Medical, dental, and vision coverage
• Paid time off and company holidays
• 401(k) with company match
• Company‑paid life insurance
• Short‑term and long‑term disability benefits
• Full‑time, stable opportunity with a growing national healthcare organization
• High‑visibility ownership of campaigns and projects
• Opportunity to work across multiple healthcare and wellness brands
• Cross‑functional exposure to Marketing, Creative, Operations, Data, IT, and leadership
• Opportunity to build and improve marketing automation programs from the ground up
• Ability to make a measurable impact on engagement, conversion, retention, and overall marketing performance