Email Marketing & Automation Specialist (On-site)

Helios WorldWide; Santa Monica (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Helios WorldWide in Santa Monica, CA is seeking an Email Marketing & Automation Specialist to join on-site. You will build, test, schedule, and deploy Klaviyo campaigns, support automated workflows, and ensure QA across client programs.

You will collaborate with Strategy, Creative, Analytics, and Account teams to optimize customer journeys, monitor performance, and produce actionable reports. 1+ year experience and hands-on Klaviyo are required, with strong English communication.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or related field.
• 1+ years of professional experience in email marketing, CRM, marketing automation, or digital marketing.
• Hands-on experience with Klaviyo is required.
• Experience building and deploying email campaigns, automated workflows, and customer journeys.
• Understanding of email marketing best practices, including QA/testing, approval workflows, template governance, design standards, audience segmentation, deployment processes, email deliverability.
• Familiarity with GA4, Looker Studio, or reporting platforms is a plus.
• Strong analytical skills with the ability to interpret campaign performance and identify optimization opportunities.
• Excellent written and verbal communication skills in English.
• Highly organized, detail-oriented, proactive, and able to manage multiple projects in a fast-paced environment.

Responsibilities

• Build, test, schedule, and deploy email marketing campaigns using Klaviyo.
• Support the development and optimization of automated email workflows, lifecycle campaigns, and lead nurturing programs.
• Perform quality assurance checks to ensure all email communications meet brand, design, and technical standards before deployment.
• Manage audience segmentation and list hygiene to improve targeting and personalization.
• Monitor campaign performance and prepare reports with recommendations to improve engagement, click-through rates, and conversions.
• Execute A/B testing initiatives and implement optimizations based on campaign insights.
• Collaborate with internal teams to ensure email campaigns align with broader marketing objectives.
• Maintain documentation and contribute to establishing best practices for email marketing operations.
• Stay up to date on Klaviyo features, email marketing trends, and industry best practices.

Skills

Klaviyo

Email marketing

Campaign automation

Analytics

AB testing

Segmentation

QA/testing processes

English communication

Project management

Education

Bachelor's degree in Marketing, Communications, Advertising, Business, or related field

Tools

Klaviyo

GA4

Looker Studio

Job description

Job Title: Email Marketing & Automation Specialist

Location: Santa Monica, CA (On-site)

Job Overview:

We are seeking a detail-oriented and proactive Email Marketing Specialist to join our team. This role will be responsible for supporting the execution, optimization, and quality assurance of email marketing campaigns across multiple clients and brands. The ideal candidate has hands‑on experience with Klaviyo, a strong understanding of email marketing best practices, and a passion for creating engaging customer journeys that drive measurable business results.

Working closely with Strategy, Creative, Analytics, and Account teams, you will help build, deploy, and optimize automated email campaigns while ensuring a seamless customer experience through accurate execution and continuous performance improvements.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• 1+ years of professional experience in email marketing, CRM, marketing automation, or digital marketing.
• Hands‑on experience with Klaviyo is required.
• Experience building and deploying email campaigns, automated workflows, and customer journeys.
• Understanding of email marketing best practices, including:
• QA and testing processes
• Approval workflows
• Template governance
• Design standards
• Audience segmentation
• Deployment processes
• Email deliverability
• Familiarity with Google Analytics (GA4), Looker Studio, or other reporting platforms is a plus.
• Strong analytical skills with the ability to interpret campaign performance and identify optimization opportunities.
• Excellent written and verbal communication skills in English.
• Highly organized, detail-oriented, proactive, and able to manage multiple projects in a fast‑paced environment.

Responsibilities

• Build, test, schedule, and deploy email marketing campaigns using Klaviyo.
• Support the development and optimization of automated email workflows, lifecycle campaigns, and lead nurturing programs.
• Perform quality assurance checks to ensure all email communications meet brand, design, and technical standards before deployment.
• Manage audience segmentation and list hygiene to improve targeting and personalization.
• Monitor campaign performance and prepare reports with recommendations to improve engagement, click‑through rates, and conversions.
• Execute A/B testing initiatives and implement optimizations based on campaign insights.
• Collaborate with internal teams to ensure email campaigns align with broader marketing objectives.
• Maintain documentation and contribute to establishing best practices for email marketing operations.
• Stay up to date on Klaviyo features, email marketing trends, and industry best practices.

Helios WorldWide is an Equal Opportunity Employer committed to providing a workplace free from discrimination or harassment. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.