Email Marketing & Automation Specialist

Arizona State University; Phoenix (AZ); Hybrid; USD 50,000 - 55,000; Full time

Job summary

Arizona State University Health is seeking an Email Marketing Specialist to lead hands-on planning, development, execution and optimization of email communications across ASU Health and its four health academic units. The role requires expertise in Salesforce Marketing Cloud, HTML email development, audience segmentation and measurement to drive recruitment, engagement and retention.

You will collaborate with communications, enrollment marketing, alumni engagement and events teams to align email

Qualifications

• Bachelor's degree and three years of experience in marketing communications or a related field.
• Strong knowledge of Salesforce Marketing Cloud, HTML email development and list management.
• Experience with analytics and performance reporting for email campaigns.

Responsibilities

• Design, build, test, schedule and deploy mass and targeted email communications.
• Develop automated journeys, segmentation and personalization to improve engagement.
• Test across email clients and devices, ensure accessibility and brand alignment.
• Monitor deliverability and report on campaign performance to stakeholders.

Skills

Salesforce Marketing Cloud

HTML/CSS

Email analytics

Content collaboration

Education

Bachelor's degree in related field

Tools

Email testing tools

Job description

Arizona State University Health is seeking an Email Marketing Specialist to lead hands-on planning, development, execution and optimization of email communications across ASU Health and its four health academic units. The role requires expertise in Salesforce Marketing Cloud, HTML email development, audience segmentation and measurement to drive recruitment, engagement and retention.

You will collaborate with communications, enrollment marketing, alumni engagement and events teams to align email