Email Marketing Associate

Guilford Press; New York (NY); Hybrid; USD 50,000 - 55,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) with match

Profit-sharing bonus

Commuter benefits

Professional development

Job summary

Guilford Press is seeking an experienced Email Marketing Associate to manage and execute email promotions for Guilford's books and digital products. You will analyze performance data, report on results, and adjust strategies to improve engagement and attribution.

The role requires coordinating multiple campaigns, collaborating with publicity and campaign managers, and maintaining schedules in a fast-paced, deadline-driven environment. Hybrid work with NYC office availability.

Qualifications

• Minimum five years of marketing experience in a business environment.
• Excellent communication, organization, and planning skills.
• Ability to manage multiple email campaigns at once and meet deadlines.
• Ability to handle complex projects and adapt to new software.
• Ability to collaborate with staff across departments and with authors.
• High attention to detail including proofreading.

Responsibilities

• Manage and send out email promotions.
• Analyze email performance data and adjust strategies based on insights.
• Manage Guilford's Customer Club promotions and develop campaigns to meet growth goals.
• Conduct market research to identify email trends and audience preferences.
• Manage email budget, timelines, and resources to ensure effective execution.
• Collaborate with publicity and campaign managers to support promotions.

Skills

Email marketing

Campaign management

Analytics

HTML

Canva

Budget management

Cross-functional collaboration

ESP platforms

Excel

CRM systems

Tools

ESP platforms

Excel

CRM systems

Job description

Guilford Press — a proudly independent academic/scholarly publisher of high-quality, evidence-based works in psychology, education, research methods, and related fields, for professionals, students, and general readers — seeks an experienced marketing professional to manage and execute email promotions for Guilford's books and digital products. The Email Marketing Associate must be experienced and confident in maintaining an ongoing schedule of promotions; analyzing the performance, audience engagement, and attribution of marketing campaigns; and strategizing adjustments and improvements as needed.

Responsibilities

• Manage and send out email promotions.
• Analyze email performance data, report on data, and adjust strategies based on insights; propose ideas to address problematic trends.
• Manage Guilford's Customer Club promotions; develop and execute various campaigns to meet or exceed growth goals; adjust strategies as needed to optimize performance.
• Conduct market research to identify email trends, competitor activity, and audience preferences.
• Manage email budget, timelines, and resources to ensure effective execution.
• Collaborate with publicity and campaign managers to support promotions.

Requirements

• Previous relevant marketing experience in a business environment is required. A minimum of five years is preferred.
• Excellent communication, organization, and planning skills.
• Ability to propose, coordinate, and manage multiple email campaigns at once, while prioritizing tasks and maintaining schedules in a deadline-driven environment.
• Ability to handle complex projects and find creative solutions independently.
• Ability to communicate and work well with staff members in various departments, as well as with authors and stakeholders.
• High level of attention to details, including excellent proofreading skills.
• Knowledge of HTML and experience and familiarity with email service provider interfaces.
• Ability to work with computer word processing, spreadsheet, marketing analytics tools, custom database systems, and Canva.
• Ability to understand and work with basic mathematical functions (including percentages).
• Ability to learn and integrate new tasks into position, including learning new software and database skills and being adaptable to evolving marketing strategies and technologies.

Work Arrangements

Guilford Press is a New York City-based company that has embraced hybrid work arrangements. This position is based out of our midtown New York City office. Applicants interested in fully remote work will be considered, though preference will be given to those applicants available to work regularly on a weekly basis from Guilford's NYC office, collaborating with other on-site colleagues, should they be hired.

Compensation

The pay range for this position is $50,000 to $55,000 annually, with a hiring salary dependent on skills and experience. Guilford's comprehensive benefits package includes eligibility for medical, dental, and vision benefits as of hire; HRA and FSA arrangements; employer-paid disability insurance; 401(k); 401(k) match; annual profit-sharing bonus considerations; commuter pre-tax benefits; and professional development opportunities.

About Our Company

Guilford Publications, founded in 1973, prides itself on science-based works, by respected experts, that aim to advance knowledge, support individual and societal well-being, and make a difference in the lives of clinicians, researchers, students, educators, and general readers around the world.

Guilford is a company full of people who are passionate about the works we publish and the company’s role as an independent publisher with a long history of excellence. Guilford offers an ethical and compassionate work environment, where staff members are respected and valued. It is a company that builds on staff skills and asks that employees are open to learning new skills. It strives for a healthy work-life balance and appreciates that employees have multi-faceted, full lives.

For more information about Guilford, please visit our website at www.guilford.com.

Guilford Publications is an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, gender identity, age, sexual orientation, disability, religion, creed, national origin, marital/partnership status, pregnancy, reproductive health decision making, arrest or conviction status, status as a victim of domestic violence, military status, or any other characteristic protected by local, state, or federal law.