Email Marketer

Tecla; United States; Remote; USD 12,000 - 17,000; Full time

Job summary

Tecla is seeking an analytical, design‑savvy E‑Commerce Email Marketer to grow online retail across DTC and B2B. You will lead high‑performing email and SMS campaigns, lifecycle marketing, and retention strategies driven by rigorous data analysis and cross‑channel collaboration.

You will own Klaviyo campaigns and flows (Welcome, Abandoned Cart, Winback, Post‑Purchase), write compelling copy, design mobile‑friendly templates, and build audience segments to boost retention and lifetime value.

Qualifications

• Proven experience growing DTC and B2B e-commerce via email + SMS.
• Strong copywriting and visual design skills for emails.
• Hands-on Klaviyo experience with lifecycle marketing.
• Familiarity with Google Analytics, UTM tracking, deliverability best practices.
• Ability to analyze data and optimize campaigns.

Responsibilities

• Build, manage, and optimize Klaviyo campaigns and flows with A/B tests.
• Write compelling email/SMS copy tailored to lifecycle stages.
• Design mobile-responsive templates using Klaviyo builder or Figma.
• Develop audience segments to improve retention and LTV.
• Monitor revenue, CTR, deliverability and hygiene across lists.
• Collaborate with Paid Media to align retention with acquisition and growth.

Skills

Klaviyo

Email marketing

A/B testing

Lifecycle marketing

Data analysis

Copywriting

SMS marketing

Tools

Klaviyo Builder

Figma

Magento/Adobe Commerce

Job description

*Native/Bilingual English is required for this role (read/written/spoken)

Monthly salary: $1,100 - $1,500 USD

Along with our partner, we are looking for an analytical, design-savvy E-Commerce Email Marketer to support the growth of their online retail business across both DTC and B2B segments. In this role, you will lead high-performing email and SMS campaigns, customer lifecycle marketing, and retention strategies built on rigorous data analysis and tight cross-channel collaboration.

Key Responsibilities:

• Campaign & Flow Management: You will build, manage, and optimize Klaviyo campaigns and automated flows (Welcome, Abandoned Cart, Winback, Post-Purchase) including rigorous A/B testing.


• Copywriting & Messaging: You will write compelling, conversion-focused copy for all email and SMS communications, tailoring the tone for different lifecycle stages.


• Email Design: You will create visually engaging, mobile-responsive, and brand-aligned email templates using Klaviyo's native builder, Figma, or similar design tools.


• Audience Segmentation: You will develop targeted customer segments based on purchase history, behavior, and product interest to increase retention and lifetime value (LTV).


• Performance Analysis: You will monitor metrics (revenue, CTR, deliverability), distinguish incremental revenue from attributed revenue, and maintain strict list hygiene.


• Cross-Channel Collaboration: You will work closely with the Paid Media team to connect acquisition strategies with retention and overall e-commerce growth.

Requirements:

• E-commerce Experience: You have a proven track record driving growth in both DTC (Direct-to-Consumer) and B2B e-commerce environments.


• Creative Skillset: You have demonstrated ability to execute both persuasive copywriting and visual email design (a portfolio of past campaigns is highly recommended).


• Platform Expertise: You have strong hands-on experience with Klaviyo and comprehensive customer lifecycle marketing. Familiarity with Magento/Adobe Commerce is a plus, but absolutely not required.


• Analytical Mindset: You have a deep understanding of customer acquisition, retention, LTV, conversion funnels, and performance optimization.


• Technical Knowledge: You have familiarity with Google Analytics, UTM tracking, deliverability best practices, suppression, and domain reputation.

Ideal Candidate:

You understand that email marketing is more than just sending newsletters. You seamlessly blend analytical rigor with creative execution, using Klaviyo data to convert leads, recover sales, and maximize the lifetime value of customers acquired through paid channels, while simultaneously crafting the persuasive copy and eye-catching designs that drive those conversions.

*Please note our partner is only looking for full-time dedicated team members who are eager to fully integrate within their team.

• A fully remote position with a structured schedule that supports work-life balance.


• Opportunity to Work on Performance-Driven Growth Initiatives.