Senior Manager, Lifecycle Marketing

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank); New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Paid parental leave

Generous PTO

Havenly perks: free design services

Job summary

Havenly Brands is seeking a Senior Manager, Lifecycle Marketing to own CRM and lifecycle strategy across seven brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert.

This role will build journeys, cross-brand programs, and an AI-forward CRM stack to scale a multi-brand portfolio. You will lead a small team, expand channels beyond email to SMS and push, and partner with Product and Engineering.

Qualifications

• 5-7+ years in lifecycle, CRM, or retention marketing.
• Experience owning lifecycle across multiple brands or business lines.
• Strong analytical instincts and data-driven mindset.
• Comfort with AI tools as a workflow accelerator.

Responsibilities

• Own lifecycle/CRM strategy across seven brands (email, SMS, push).
• Lead day-to-day team management and nearshore execution.
• Design cross-brand lifecycle programs and journeys across portfolios.
• Expand channel scope (SMS, push) beyond email.
• Oversee campaign calendars, timing, and deployment with Brand/Creative.
• Maintain brand voice and deliverability across multiple domains.

Skills

Lifecycle marketing

CRM

Analytics

AI tools

Tools

Braze

HubSpot

Klaviyo

Job description

• DTC e-commerce background required

At Havenly, we're all about making space for better living. We consider it a privilege to help people create and refine their little corner of the world. Join our passionate team to make an impact, disrupt an industry, and make good design accessible to all.

Havenly celebrates differences and encourages everyone to bring their true selves to work. We take pride in ensuring every team member feels valued, heard, welcome, and has equal opportunity to thrive. We are committed to cultivating a diverse and inclusive team that is open to candidates of all backgrounds.

Our Core Values

• Exhibit Gumption: meet every challenge with spirit and energy; believe the impossible is possible.
• Overperform: work hard, move fast, be scrappy.
• Stay Playful: no jerks, no whiners; have fun and keep perspective.
• Act Like an Owner: be accountable, speak up, act in Havenly's best interest.

The Role

Havenly Brands is looking for a Senior Manager, Lifecycle Marketing to own CRM and lifecycle strategy across our portfolio of seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert. This is a chance to uplevel the strategic and business impact of our program — building out journeys, cross-brand programs, and an AI-forward CRM stack for a fast-growing, multi-brand portfolio.

What You'll Own

• Lifecycle and CRM strategy across all seven Havenly Brands properties — email, SMS, and push — including journey architecture, tenure-based lifecycle states, and re-engagement/win-back programs
• Day-to-day management and development of a team (planned to consist of one or two associates, plus indirect direction of a nearshore execution team)
• Cross-brand lifecycle programs: identifying and building journeys that move customers across the Havenly portfolio, not just within a single brand
• Channel expansion: scaling SMS and push from where they are today into full lifecycle channels
• New journey strategy and build sequencing across brands, in partnership with Product and Engineering
• Campaign calendar oversight across brands and channels, coordinating timing, sequencing, and deployment with Brand and Creative
• Brand voice integrity across the portfolio — running shared lifecycle infrastructure and cross-brand programs without flattening seven distinct brand voices into a single house tone
• Measurement and reporting cadence: consistent, clear, and actionable performance narratives to leadership
• Deliverability and list health across seven sending domains — sender reputation, consent hygiene, sunset policies, and the operational discipline that keeps inboxes open as we scale volume
• Compliance across email and SMS (CAN-SPAM, CCPA/GDPR, TCPA) - including consent capture, preference management, and audit-readiness as SMS volume grows
• Vendor and platform relationships (Braze, and evaluation of adjacent tools)

What You'll Drive

• Bring dedicated focus and ownership to lifecycle — journey strategy, segmentation, and program build — as its own discipline rather than a shared responsibility
• Hit first-purchase conversion and LTV targets across the portfolio, understanding how lifecycle contributes at each stage of the customer relationship
• Deploy AI tools (Claude, Braze AI features) to build and continuously improve an AI-powered knowledge base and automation layer for email marketing — this is a strategic priority for the team, not a nice-to-have
• Design and run incrementality tests (holdouts, geo tests) to prove what lifecycle is actually driving, in partnership with Data & Analytics
• Query and interpret customer and order data in Snowflake to inform strategy, not just to execute campaigns
• Extend our AI lifecycle stack — a knowledge base of what has and hasn't worked historically, plus automation that suggests campaigns, drafts briefs, and generates creative. Your job is to make this layer smarter, faster, and more embedded in how the team works day to day
• Build a cross-brand lifecycle point of view: how customers move between brands, and how lifecycle can support that without cannibalizing single-brand performance
• Partner closely with the VP of Growth Marketing on org structure, prioritization, and where lifecycle sits relative to acquisition

What You'll Bring

• 5-7+ years in lifecycle, CRM, or retention marketing, with at least 1-2 years managing direct reports
• Experience owning lifecycle/CRM across multiple brands or business lines
• Technical fluency with ESPs — Braze, HubSpot, and/or Klaviyo — and comfort managing people who build in the platform, even if you're not building it yourself day-to-day
• Familiarity with Rockerbox or similar attribution/measurement tools, and a point of view on incrementality testing
• Triggered email expertise (welcome series, journey audits across brands)
• Strong analytical instincts: comfortable in Snowflake or similar, and able to translate data into a clear testing and journey roadmap
• Experience building or rebuilding a lifecycle program, not just optimizing an existing one
• Comfort with AI tools as a genuine workflow accelerator — for the team's output and your own
• DTC e-commerce background required
• Multi-brand experience strongly preferred

About You

• You think in journeys and funnels, not lists and blasts
• You understand consumers — you balance data with real consumer insight, not just what the numbers say
• You're a builder: you've stood up lifecycle programs from a weak or nonexistent foundation and know what “good” looks like
• You develop people: your team knows what's expected of them and gets better because you invest in them
• You're comfortable being hands-on with data and platforms while still owning the strategic narrative
• You believe AI is changing this job fast and you're already using it to move faster and think better
• You're energized by multi-brand complexity: different funnels, different customer relationships to the brand, different lifecycle maturity is a feature, not a bug You're a strong communicator who can translate performance data into insight for both your team and senior stakeholders

At Havenly, we're building with AI as part of how we work.

We're looking for people who are genuinely curious about AI-assisted tools and eager to adopt them; this is about curiosity as much as existing expertise.

The Details

• Employment type: Full-time, exempt.
• Location: On-site with strong preference in our Denver, CO office.
• Benefits: competitive compensation, generous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401(k) with company match, paid parental leave, plus Havenly-specific perks: free design services, furniture discounts, and merchandise/anniversary credits.
• Work authorization: Applicants must be currently authorized to work in the United States on a full-time basis. We do not offer any sponsorship.

Interview Process

• Introductory Interview: with Mo McGinnis, Director of People & Culture or Brenna Kalish, Senior Talent Acquisition Partner. A chat to learn about your experience, what you're looking for next, as well as a chance to ask any questions. (15 minutes)
• Manager Interview: with Stang Gappa, our VP of Growth. A deep dive into the specifics of the role and how your expertise fits. (60 minutes)
• Technical Interview with Jake Meier, our COO/CTO. (45 minutes)
• Consumer Insights & Strategy Interview with Lee Anne Blake, our Chief Commercial Officer. (45 minutes)
• Experiential & Team Interview: with a variety of team members. This can include a take-home project, case interview, and/or live working session. You'll meet with teammates, cross-functional partners, direct reports, or execs. (75 minutes)
• Leadership & Strategy Interview with Lee Mayer, our CEO.
• Offer!

Equal Opportunity

Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.