Email Designer

Herrschners, Inc.; Stevens Point (WI); On-site; USD 55,000 - 75,000; Full time

Job summary

Herrschners, Inc. is seeking a creative Email Designer to develop visually engaging email campaigns that inspire customers and drive sales.

Working closely with Marketing, Merchandising, and Creative teams, you will bring products, seasonal collections, and promotions to life through thoughtful, branded email design. The ideal candidate has a strong foundation in typography, layout, and accessibility, with hands-on experience in HTML/CSS and the Adobe Creative Suite.

Qualifications

• 2+ years of experience designing marketing emails.
• Strong foundation in graphic design, typography, and digital layout.
• Experience with email platforms and best practices.

Responsibilities

• Design and develop visually compelling emails.
• Collaborate with marketing, merchandising, and creative teams to execute campaigns.
• Create emails aligning with brand standards and campaign goals.
• Optimize layouts based on performance, A/B testing, and best practices.
• Maintain and update email templates and assets.
• Create website and social media graphics as needed.
• Stay current on accessibility standards and industry best practices.

Skills

Email design

HTML/CSS

Adobe Creative Suite

Brand consistency

A/B testing

Collaboration

Time management

Tools

Listrak

Adobe Photoshop

Illustrator

InDesign

Job description

Herrschners is seeking a creative, detail-oriented Email Designer to develop visually engaging email campaigns that inspire customers and support sales. Working closely with our Marketing, Merchandising, and Creative teams, you'll bring products, seasonal collections, and promotions to life through thoughtful, branded email design.

The ideal candidate has a strong foundation in graphic design, typography, visual hierarchy, and digital layout. They understand how to design clear, compelling email experiences for desktop and mobile while balancing creativity, readability, and promotional goals.

Key Responsibilities

• Design and develop visually compelling emails.
• Collaborate with marketing, merchandising, and creative teams to execute promotional, lifecycle, and automated email campaigns.
• Create emails that align with brand standards while meeting campaign objectives.
• Optimize email layouts based on campaign performance, A/B testing, and best practices.
• Maintain and update email templates and design assets.
• Create website and social media graphics as needed.
• Stay current on email marketing trends, accessibility standards, and industry best practices.

Required Qualifications

• 2+ years of experience designing marketing emails.
• Hands-on experience with email marketing platforms, such as Listrak.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Working knowledge of HTML and CSS for email development.
• Strong understanding of email marketing best practices, including deliverability and accessibility.
• Excellent attention to detail and strong organizational skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications

• 3-5 years of experience with e-commerce or retail marketing.
• Knowledge of email accessibility standards (WCAG).
• Social media and web design.

Key Skills

• Email Design
• HTML/CSS
• Adobe Creative Suite
• Brand Consistency
• A/B Testing
• Collaboration
• Time Management

Success in This Role

• A successful Email Designer consistently delivers visually engaging, technically sound email campaigns that support marketing initiatives, improve customer engagement, and contribute to revenue growth while maintaining a high standard of quality and brand consistency.