Email Marketing Specialist

Weaver Brands; Mount Hope (OH); On-site; USD 55,000 - 75,000; Full time

Job summary

Weaver Brands seeks an Email Marketing Specialist to plan, create, test, deploy, and optimize campaigns across our brand portfolio. You will collaborate with Marketing, Ecommerce, Creative, and Product teams to deliver accurate, engaging emails that drive customer engagement and ecommerce growth.

You will analyze performance, support lifecycle initiatives, and stay updated on trends and technologies to continually improve results. Competitive pay and benefits offered.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field preferred.
• 2–5 years of experience in email marketing, digital marketing, ecommerce, or a related marketing role.
• Experience building and deploying email campaigns using email marketing or marketing automation platforms.
• Understanding of customer segmentation, personalization, automation, and lifecycle marketing.
• Familiarity with email performance metrics, A/B testing, and campaign optimization.
• Experience working with customer databases and marketing automation workflows.
• Klaviyo, Shopify, and Salsify experience is a plus, but not required.
• Strong attention to detail with excellent organizational and project management skills.
• Excellent communication skills and the ability to collaborate across multiple departments.

Responsibilities

• Build, test, schedule, and deploy promotional, automated, and transactional email campaigns.
• Support customer lifecycle marketing initiatives, including welcome series, abandoned cart, post-purchase, and win-back campaigns.
• Coordinate campaign assets, messaging, links, and content to ensure timely and accurate execution.
• Maintain email marketing calendars while supporting multiple brands and marketing priorities.
• Segment customer audiences and assist with personalization strategies to improve engagement.
• Monitor campaign performance and provide reporting on opens, clicks, conversions, and overall effectiveness.
• Perform quality assurance testing to ensure emails display correctly across devices and email clients.
• Maintain subscriber lists and marketing databases while supporting data integrity and compliance.
• Collaborate across departments to support integrated marketing campaigns.
• Stay current on email marketing trends, best practices, and emerging technologies.

Skills

Email marketing

Lifecycle marketing

A/B testing

Data-driven optimization

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

Shopify

Salsify

Job description

Weaver Brands is seeking a detail-oriented and creative Email Marketing Specialist to help execute email marketing campaigns across our portfolio of trusted brands. Working closely with the Head of Email Marketing, this role will support the planning, creation, testing, deployment, and optimization of email campaigns that drive customer engagement, promote products, and support ecommerce growth.

This position will collaborate with Marketing, Ecommerce, Creative, Product Management, and Customer Care teams to deliver high-quality email campaigns that are accurate, engaging, and aligned with our brand standards. This position also plays an important role in analyzing campaign performance and identifying opportunities to continually improve results.

The job responsibilities of this position include, but are not limited to the following:

• Build, test, schedule, and deploy promotional, automated, and transactional email campaigns.
• Support customer lifecycle marketing initiatives, including welcome series, abandoned cart, post-purchase, and win-back campaigns.
• Coordinate campaign assets, messaging, links, and content to ensure timely and accurate execution.
• Maintain email marketing calendars while supporting multiple brands and marketing priorities.
• Segment customer audiences and assist with personalization strategies to improve engagement.
• Monitor campaign performance and provide reporting on opens, clicks, conversions, and overall effectiveness.
• Perform quality assurance testing to ensure emails display correctly across devices and email clients.
• Maintain subscriber lists and marketing databases while supporting data integrity and compliance.
• Collaborate across departments to support integrated marketing campaigns.
• Stay current on email marketing trends, best practices, and emerging technologies.

Our Ideal Applicant

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field preferred.
• 2–5 years of experience in email marketing, digital marketing, ecommerce, or a related marketing role.
• Experience building and deploying email campaigns using email marketing or marketing automation platforms.
• Understanding of customer segmentation, personalization, automation, and lifecycle marketing.
• Familiarity with email performance metrics, A/B testing, and campaign optimization.
• Experience working with customer databases and marketing automation workflows.
• Klaviyo, Shopify, and Salsify experience is a plus, but not required.
• Strong attention to detail with excellent organizational and project management skills.
• Excellent communication skills and the ability to collaborate across multiple departments.

Why Join Us?

Join a team that values creativity, collaboration, and continuous improvement. At Weaver Brands, you'll have the opportunity to help shape the customer experience through impactful email marketing while working alongside talented teammates across the organization. We offer competitive pay and benefits, opportunities for professional growth, and a culture built on strong relationships, innovation, and shared success.