Email Copywriter: Elevate Brand Voice Across Campaigns

Nashville Public Radio; San Francisco (CA); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Discount on Williams-Sonoma brands

401(k) plan and investments

Paid vacations and holidays

Health, dental and vision insurance

Commuter benefits (tax-free)

Job summary

Williams-Sonoma, Inc. is seeking a Copywriter to develop on-brand, customer-focused storytelling across West Elm and West Elm Kids marketing channels. You will translate campaign strategies into compelling copy for email, web, social, and catalogs, reporting to the Senior Manager, Copy.

Collaboration with Creative, Marketing, Merchandising and Digital teams is essential. The ideal candidate has 3+ years writing for retailers or brands, strong editing skills, and the ability to adapt voice across

Qualifications

• 3+ years of writing experience on site and for email marketing, ideally for a retailer, agency or brand creative team.
• Experience managing copy projects from ideation to execution in a project management system.
• Ability to adapt voice across multiple channels while supporting the brand objectives.
• Strong writing and editing skills with attention to detail.
• Familiarity with AI writing tools is a plus.

Responsibilities

• Develop engaging copy across email, homepage, site experiences, paid media, social, catalog and retail collateral.
• Own day-to-day copy development for West Elm Kids across all channels.
• Write homepage, landing pages, buying guides and evergreen site copy.
• Translate product information and briefs into customer-facing storytelling.
• Apply insights to strengthen future messaging and support campaigns.
• Collaborate with Creative, Marketing, Merchandising and Digital teams.

Skills

Copywriting

Editing

Brand voice

Channel adaptation

AI tools familiarity

Education

Bachelor’s degree

Tools

AI writing tools

Job description

Williams-Sonoma, Inc. is seeking a Copywriter to develop on-brand, customer-focused storytelling across West Elm and West Elm Kids marketing channels. You will translate campaign strategies into compelling copy for email, web, social, and catalogs, reporting to the Senior Manager, Copy.

Collaboration with Creative, Marketing, Merchandising and Digital teams is essential. The ideal candidate has 3+ years writing for retailers or brands, strong editing skills, and the ability to adapt voice across