Email Copywriter — Brand Story & Campaigns

West Elm; New York (NY); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Discount on Williams-Sonoma brands

401(k) plan

Paid vacations and holidays

Health, dental and vision insurance

Commuter benefits

Wellness program

Job summary

West Elm is seeking a Copywriter to develop engaging, on-brand copy across email, site, social, catalog and paid media, including West Elm Kids. You’ll translate campaign strategies and product stories into customer-focused storytelling, reporting to the Senior Manager, Copy.

Collaborate with Creative, Marketing, Merchandising and Digital teams to maintain a consistent voice, edit for clarity, and adapt messaging across channels while meeting deadlines. This on-site role is based in Brooklyn.

Qualifications

• Bachelor’s degree
• 3+ years of writing experience on site and for email marketing, ideally for a retailer, agency or brand creative team
• Experience working within a project management system or managing copy projects from ideation to execution
• Ability to think conceptually, ensuring creative tone/voice support the brand voice and key objectives of the season—and are appropriate for all channels
• Strong writing and editing skills
• Ability to adapt voice and messaging across multiple channels and customer touchpoints
• Self-starter, ability to stay focused in an extremely fast-paced, deadline-driven environment
• Excellent organization and prioritization skills, ability to handle multiple projects across several seasons/packets/channels
• Teamwork, project management skills, and creativity are a must
• Possess a creative, positive and flexible attitude
• Familiarity with AI writing tools is a plus
• Experience or interest in home decor or design preferred
• Ability to perform work onsite in the Brooklyn office

Responsibilities

• Brand Voice & Editorial Excellence across channels
• Apply West Elm’s voice, tone and editorial standards consistently across all work, working in partnership with Senior Manager, Copy
• Tailor messaging appropriately by audience, placement and channel while maintaining a cohesive brand experience.
• Self-edit all work for clarity, grammar, product accuracy and consistency before stakeholder review
• Flag inconsistencies in messaging, product information, or customer experience
• Copy Development across email, homepage, site experiences, paid media, social, catalog and retail collateral
• Own day-to-day copy development for West Elm Kids across all assigned marketing channels
• Write homepage, landing page, buying guide and evergreen site copy
• Develop copy supporting seasonal campaigns, collaborations and product launches across customer touchpoints
• Translate product information, creative briefs, and campaign materials into engaging customer-facing storytelling
• Apply customer insights and performance learnings to strengthen future messaging
• Support ad hoc creative requests across the Marketing organization

Skills

Writing

Editing

Project management

Communication

Self-starting

Organization

Teamwork

Adaptability

Attention to detail

Education

Bachelor’s degree

Job description

West Elm is seeking a Copywriter to develop engaging, on-brand copy across email, site, social, catalog and paid media, including West Elm Kids. You’ll translate campaign strategies and product stories into customer-focused storytelling, reporting to the Senior Manager, Copy.

Collaborate with Creative, Marketing, Merchandising and Digital teams to maintain a consistent voice, edit for clarity, and adapt messaging across channels while meeting deadlines. This on-site role is based in Brooklyn.