Senior Copywriter - Luxury Ecommerce Brand Storyteller

Boll & Branch; Summit (NJ); Hybrid; USD 65,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and Life/AD&D

Commuter Benefits, HSA/FSA, STD/LTD

Family-Planning Services, Health Advoc

401(k) and Paid Time Off

Job summary

Boll & Branch LLC in Summit, NJ is seeking a Senior Copywriter to bring our product and retail experiences to life through storytelling that builds trust, inspires desire, and elevates our brand.

You will partner with brand and marketing to craft warmth, elegance, and emotional connection across PDPs, PLPs, emails, and evergreen site content, balancing customer intent with practical clarity while driving conversions.

Qualifications

• 3+ years of experience in copywriting.
• Portfolio demonstrating craft and strategic thinking.
• Strong understanding of e-commerce journeys and how copy influences conversion.
• Experience writing PDPs, PLPs, email, and evergreen site content across a consumer brand.
• Comfortable working with data and performance insights to inform and refine creative decisions.
• Experience in luxury, lifestyle, or home goods is a strong plus.
• Detail-oriented and highly organized: able to manage high-volume workloads without sacrificing quality or brand alignment.
• Collaborative, low-ego, and genuinely motivated by making the customer experience better.

Responsibilities

• Lead copy across PDPs, PLPs, and evergreen funnels, translating product details into clear, benefit-driven narratives.
• Balance emotional resonance with practical clarity to reduce friction and build confidence at key decision points in the purchase journey.
• Execute within Boll & Branch’s brand voice to ensure copy feels humane, warm, and on-brand.
• Use performance data and customer feedback to refine how copy drives clarity, engagement, and conversion.
• Lead storytelling in retail and wholesale with a customer-first mindset, bringing brand voice to life in physical spaces.
• Collaborate with Retail and Wholesale partners to translate storytelling beyond digital touchpoints.
• Maintain narrative consistency across channels and touchpoints; accept feedback under deadline pressure.
• Proactively flag gaps or ambiguity in briefs and adapt quickly as priorities shift.
• Leverage AI tools in the product copy workflow to accelerate research and first-draft development, while safeguarding brand voice quality.
• Work within the standards set by Copy leadership to ensure AI use protects brand voice quality and consistency.

Skills

Copywriting

Product copy

E-commerce

Brand voice

Data-driven

Collaboration

Attention to detail

Luxury experience

Job description

Boll & Branch LLC in Summit, NJ is seeking a Senior Copywriter to bring our product and retail experiences to life through storytelling that builds trust, inspires desire, and elevates our brand.

You will partner with brand and marketing to craft warmth, elegance, and emotional connection across PDPs, PLPs, emails, and evergreen site content, balancing customer intent with practical clarity while driving conversions.