Email and SMS Strategist

The Pond Guy; Armada (MI); Remote; USD 60,000 - 85,000; Full time

Job summary

Join a growing team as an Email & SMS Strategist at a leading pond products manufacturer. This remote position requires expertise in email automation and data analytics to drive customer engagement and campaign effectiveness, alongside a supportive, family-like company culture.

Benefits

Health insurance (Blue Cross Blue Shield)

401k with employer match

Paid Time Off

Referral program

Career development programs

Qualifications

• 4+ years experience in email and SMS marketing.
• Expert-level proficiency in Klaviyo or similar ESPs.
• Strong analytical skills to optimize campaigns.

Responsibilities

• Develop and execute email and SMS marketing strategies.
• Analyze campaign performance and provide insights.
• Create automated workflows and enhance customer retention.

Skills

Email marketing strategy

Automation

Data analysis

Segmentation

A/B testing

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

Job description

Job Description

Job Description

Are you an expert in email service provider (ESP) platforms and know how to maximize automation and segmentation? Are you confident in using data-driven insights to enhance personalization and audience targeting? Are you excited about creating high-performing email and SMS campaigns that drive measurable results?

Is this you? Then we need you as our Email & SMS Strategist! See the details of the position below.

The Pond Guy / Airmax, Inc. is the leading manufacturer and distributor of pond, lake, and water garden products—including aeration systems, fountains, and water treatments—to a nationwide network of end-users and Airmax dealers. Watch now to learn more about The Pond Guy: https://qrcodes.pro/sIkmTV.

Job Description
Our Email & SMS Strategist is responsible for strategizing, executing, and optimizing email and SMS marketing campaigns to enhance customer engagement, retention, and revenue growth. This role requires a deep understanding of audience segmentation, lifecycle marketing, and data-driven decision-making. You will manage and expand our email and SMS channels, ensuring campaigns are high-performing and aligned with overall marketing goals. The ideal candidate has extensive experience with Klaviyo or similar, an analytical mindset, and a passion for delivering personalized, impactful messaging.

Responsibilities

Here are some examples of work your day would include:

• Develop and execute email and SMS marketing strategies to drive sales and engagement
• Manage and maintain customer data within Klaviyo, ensuring accurate segmentation, list hygiene, and CRM best practices to enhance targeting and personalization
• Implement strategies to grow email and SMS subscriber lists while maintaining quality and compliance
• Analyze email and SMS campaign performance, including open rates, CTRs, conversion rates, and revenue impact while providing regular reporting with insights and recommendations
• Optimize email/SMS templates for deliverability, engagement, and conversion using A/B testing and personalization strategies
• Work closely with content, design, and product teams to ensure consistent messaging and brand voice
• Create automated workflows and behavioral-based messaging sequences to enhance customer retention
• Stay up to date with industry trends, updates to email service provider (Klaviyo), and best practices to enhance the effectiveness of campaigns
• Develop, document, and implement best practices for email and SMS marketing to ensure consistent execution across the team

Don’t know about ponds? That’s ok! You’ll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of the TPG family of brands proactive approach to pond management.

Skill Set

To be successful in this role, you need to have a certain amount of knowledge and skills:

• 4+ years of experience in email and SMS marketing, with a strong focus on strategy, automation, and analytics
• Experience working with D2C Ecommerce brands is required
• Expert-level proficiency in Klaviyo or similar email service provider platform, including flows, segmentation, reporting, and integrations
• Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns for performance
• Experience with A/B testing, deliverability best practices, and compliance regulations for email and SMS
• Excellent written and verbal communication skills, with attention to detail
• Basic HTML and CSS knowledge for email formatting is a plus

The ideal candidate is both highly technical and strategically focused, combining deep technical expertise with a strong ability to develop and execute effective strategies. This person should continually add value to the organization beyond their day-to-day tasks.

This position requires manual dexterity for typing, sitting at a desk and looking at a computer screen for long periods of time. In addition, portions of the position may require job shadowing and training which includes physical activity of lifting 25-35 pounds and standing for long periods of time.

Availability

This is a full-time position. The typical schedule will be 7:30am – 4:00pm Monday – Friday. However, some evenings and Saturdays may be required for projects that must be done outside of normal business hours.

Remote Positio n

Our Email & SMS Strategist role is a work from home position. However, there are certain times our Email & SMS Strategist role may be required to come onsite, or report virtually, for training or other employer sponsored events that are during or outside your normal work schedule. Remote employees must be able to meet the standards of The Pond Guy’s telecommuting policy which include internet speeds and workspace requirements.

Compensation

This is a full-time salaried position with benefits. Benefits include:

• Blue Cross Blue Shield Healthcare
• Dental Insurance
• Vision Insurance
• Short-term Disability Insurance
• Long-term Disability Insurance
• Accident Insurance
• Critical Illness Insurance
• Life Insurance
• Paid Time Off
• Holiday pay effective immediately (8 holidays recognized)
• 401k with employer 4% match and revenue sharing
• Referral program with opportunities to earn up to $1,500 per referral
• Additional Training Programs: Career Development and Department Shadows

Company Overview

TPG, Inc. is a growing company with over 160 employees. We are a manufacturing company for pond, lake and water garden supplies with customers in all 50 states servicing both wholesale and end-users. We have customers with large ponds used for swimming, fishing and ice skating and customers with decorative water gardens containing Koi, waterfalls, and plants. Our mission is to help the world enjoy ponds by being passionate, knowledgeable and providing innovative solutions.

TPG, Inc. is not just a team, we’re a tribe. A tribe is more like a family and is ongoing. We have fun, pursue our goals, and help each other grow. Becoming part of TPG, Inc. means more than getting a job it’s a career move. We will give you the support you need to grow with us.

Company Divisions

TPG, Inc. encompasses a family of businesses to support customers in all pond aspects.

Airmax, Inc. – business-to-business and manufacturing. airmaxeco.com

The Pond Guy, Inc. – direct-to-consumer. thepondguy.com

The Pond Guy, Inc. – local services division. weknowponds.com

How To Apply For Position

Step 1: Submit Resume.

Step 2: If selected for further review, you will receive a request to take a ten-minute survey. Please complete the survey within three days of receipt.

Step 3: If selected for further review, you will be contacted for an interview.

The Pond Guy, Inc. prides itself on the quality of its employees and as such, candidates who receive a job offer will be required to successfully pass a drug/toxins test and background check.